15h Left: Search Engine Optimization Specialist

1 week ago


Kolkata, West Bengal, India DigiPrism Marketing Consultancy Full time
We seek a highly skilled and experienced SEO specialist with 03+ years of proven expertise to join our dynamic team. The ideal candidate will have a deep understanding of search engine algorithms, the latest trends in digital marketing, and a data-driven approach to improving organic search rankings and driving website traffic. This role goes beyond traditional SEO, requiring a proactive approach to strategy development and a commitment to meeting and exceeding performance goals.

Responsibilities

- Conduct keyword research to identify valuable search terms and opportunities.
- Implement on-page SEO strategies, including optimizing content, meta tags, and headings.
- Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
- Monitor and improve website performance, including site speed and mobile optimization.
- Develop and execute off-page SEO strategies, including link building and outreach.
- Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console.
- Track and report on key performance indicators (KPIs) to measure the success of SEO efforts.
- Stay updated with industry trends and search engine algorithm changes.
- Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals.
- Identify and recommend opportunities for website content improvements and expansion.
- Keep up-to-date with best practices in SEO and share knowledge with the team.
- Stay aware of competitors' SEO strategies and market trends.
- Troubleshoot and resolve SEO-related issues as they arise.

Qualifications

- A bachelor's degree in marketing, communications, or a related field.
- Hands-on experience with content management systems (CMS) like WordPress or similar platforms.
- A digital marketing certification or related qualification.
- Strong experience with client service or a customer-facing role, helping clients meet their business goals.
- Familiarity with the latest SEO trends and tools.

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