▷ Urgent Makeo

Role Overview You ll own the customer journey post-acquisition - designing and executing CRM strategies that drive engagement repeat purchases and long-term loyalty From onboarding flows to reactivation campaigns you ll build systems that make every customer feel seen valued and understood Key Responsibilities - Develop and execute multi-channel CRM strategies email SMS WhatsApp push to drive retention and LTV - Build automated lifecycle journeys tailored to customer segments and treatment stages - Collaborate with creative product and tech teams to personalize messaging and optimize touchpoints - Analyze campaign performance cohort behavior and funnel drop-offs to identify growth opportunities - Own CRM calendar and coordinate with brand and performance teams for integrated campaigns - Manage and optimize CRM tools platforms e g MoEngage WebEngage Clevertap etc - Run A B tests on messaging timing and segmentation to improve engagement and conversion - Monitor churn and proactively design win-back and reactivation strategies Requirements - 2-4 years of experience in CRM retention or lifecycle marketing D2C or consumer tech preferred - Strong understanding of segmentation personalization and behavioral targeting - Hands-on experience with CRM platforms and marketing automation tools - Analytical mindset with proficiency in Excel Google Sheets and basic SQL preferred - Ability to translate data into actionable insights and creative briefs - Excellent communication and project management skills ref updazz com