Advertising Specialist

3 weeks ago

Bangalore, India e-Comas - Global Amazon & Marketplace Full Service Agency Full time

About the job : Advertising Specialist - DSP (Amazon DSP) Description You will be a key player for the digital marketing activities ( Primarily Amazon DSP and Secondary PPC ) across a portfolio of clients, driving activities on building traffic to D2C or Amazon. You will be supporting the Advertising Team, reporting directly to the Head of Advertising. Own & implement the DSP and PPC strategy, being in charge of optimisation and targets reach Support the Head of Advertising in building processes and devising and implementing DSP and PPC strategies We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our partners. We are looking for a highly motivated individual to join our talented, diverse & international marketing team to help scale our growing Advertising support program for our SMB (Small-medium business). You play a key role in the Ads consulting team, growing the business by being the customer expert, developing audience and optimising recommendations. You need to posses strong analytical ability and will have to develop deep expertise in Amazon’s products and proprietary metrics to build winning campaigns and optimising performance to derive insights and meet our clients needs. Key job responsibilities - Good communication skills - Be an expert on Amazon Ads solutions (DSP, PPC & AMC)and adapt recommendations based on advertiser needs - In-depth data analysis to develop actionable insights and recommendations for campaigns - Serve as POC for clients and act as an enabler to their sales & marketing initiatives - Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products - Create Strategies and Roadmaps for the Brand growth Basic Qualifications - 3+ years expertise in DSP ,PPC & AMC - Expertise in analysing data and best practices to assess performance drivers - 2+ years DSP and PPC strategy building experience - Knowledge on the tool Pacvue, H10 & M19 Knowledge share We are all about learning and sharing with the team and our network: the ideal candidate would be a Digital Marketing geek, always keeping up to speed with new trends and communicating them to the broader team Bonus criteria - Certifications DSP ,PPC & AMC - Prior experience in Agency handling DSP ,PPC & AMC

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