Go-To-Market (Sales) Associate

Position Title: Go-To-Market (Sales) Associate Location: Bengaluru, Karnataka About the Company: Sustainability Economics.ai is a global organization, pioneering the convergence of clean energy and AI, enabling profitable energy transitions while powering end-to-end AI infrastructure. By integrating AI-driven cloud solutions with sustainable energy, we create scalable, intelligent ecosystems that drive efficiency, innovation, and long-term impact across industries. Guided by exceptional leaders and visionaries with decades of expertise in finance, policy, technology, and innovation, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion. Role Summary We are looking for a GTM (Go-To-Market) Associate to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the marketing team to drive lead generation, customer acquisition, and strategic positioning. The ideal candidate should thrive in a fast-paced environment and have 2+ years of experience in GTM strategy, market research, and sales execution, preferably within the AI, clean energy, or B2B SaaS industries. Key Responsibilities - Market Intelligence & Entity Mapping : Identify, capture, and maintain an updated database of key entities across the clean energy ecosystem — including renewable developers, utilities, industrial consumers, government agencies, financial institutions, and technology providers. Map relationships between these entities to support segmentation and GTM targeting. - Stakeholder Research & Outreach Strategy : Analyze stakeholder groups to determine the most effective channels for engagement. Recommend outreach strategies that align with Sustainability Economics.ai’s clean energy mission — including policy, industry, and investor audiences. - Platform Strategy & Social Presence Development: Research, evaluate, and recommend the most impactful digital and social media platforms (e.g., LinkedIn, X/Twitter, Energy Central, Cleantech Forum, and Industry Associations) for targeted engagement and brand positioning. Build a content-distribution framework to reach potential partners and decision-makers. - Lead Generation & Partnership Enablement : Support GTM initiatives by identifying potential clients, partners, and collaborators in priority markets. Develop structured outreach lists and assist in coordinating communication campaigns across platforms. - Cross-Team Collaboration : Collaborate with marketing, partnerships, and research teams to align captured data and outreach activities with broader campaign objectives and regional expansion strategies. - Performance Tracking & Reporting : Create reports and dashboards tracking outreach impact, engagement metrics, and platform effectiveness to refine future GTM strategies. Key Requirements Education Qualifications - Bachelor's or master's degree in business, Marketing, or a related field. - A satisfactory experience in GTM strategy, business development, or sales within the AI, clean energy, or B2B SaaS sectors. Preferred Experience - Background in market research, business development, or sales enablement, with a focus on technology or sustainability sectors. - Experience working in high-growth, fast-paced environments where adaptability and proactive engagement are key. - Familiarity with AI-driven solutions, sustainability, or clean energy markets is a strong advantage. - Hands-on experience using Apollo.io and RocketReach for lead generation and contact enrichment. - Exposure to ActiveCampaign or similar CRM/marketing automation platforms for campaign execution and stakeholder engagement. Skills Required - Strong understanding of go-to-market (GTM) planning, lead qualification, and stakeholder segmentation. - Excellent research, communication, and presentation skills with the ability to engage with senior stakeholders and decision-makers. - Proficiency in data-driven outreach tools (e.g., Apollo, RocketReach) and CRM systems (e.g., ActiveCampaign, HubSpot, or Salesforce). - Ability to identify emerging opportunities in clean energy, AI infrastructure, and sustainability-driven markets. - High degree of initiative, analytical thinking, and attention to detail. - Passion for contributing to the clean energy transition and AI-powered sustainability solutions. What you will do - Shape Market Presence: Play a key role in expanding Sustainability Economics.ai’s footprint across clean energy and AI sectors by identifying high-impact opportunities and engagement channels. - Accelerate GTM Execution: Support the design and rollout of go-to-market initiatives that connect with energy developers, industrial consumers, and technology partners globally. - Build Strategic Connections: Help create meaningful relationships with stakeholders through research-driven outreach, thought leadership, and targeted campaigns. - Bridge Insight and Action: Translate market intelligence into clear, data-backed recommendations that guide decision-making and future GTM strategies. - Champion Brand Visibility: Elevate Sustainability Economics.ai’s presence on the right digital and social platforms — ensuring our message resonates with investors, partners, and customers. - Drive Measurable Impact: Contribute to growth metrics by improving lead quality, stakeholder engagement, and conversion outcomes. What you will bring - Strong analytical and research skills with the ability to translate data into actionable GTM insights. - Excellent written and verbal communication skills for engaging senior stakeholders and partners. - A proactive, self-driven approach suited to high-growth and dynamic business settings. - Startup DNA → bias to action, comfort with ambiguity, love for fast iteration, and flexible and growth mindset. Why Join Us - Shape a first-of-its-kind AI + clean energy platform. - Work with a small, mission-driven team obsessed with impact. - An aggressive growth path. - A chance to leave your mark at the intersection of AI, marketing, and sustainability.