Social Media Content Creator
10 hours ago
Job Description Job Title: Social Media Content Creator (Video & Self-Shot Content) Location: Noida / Hybrid Experience: 24 Years (Agency or Brand-side Preferred) Department: Digital Content & Creative Reports To: Social Media Manager / Brand Lead About Sociapa Sociapa is a full-service creative and digital marketing agency managing leading FMCG, F&B, and lifestyle brands. We create high-impact storytelling through social media, influencer marketing, and brand campaigns. We're looking for a Social Media Content Creator who can ideate, shoot, and edit content that trends with an analytical eye on performance and engagement. Key Responsibilities Content Creation & Video Production - Conceptualize and produce short-form videos, reels, and social media stories for Instagram, YouTube Shorts, and LinkedIn. - Shoot self-videos and lifestyle content using phone-based or compact DSLR setups. - Create visually engaging content around brand products, campaigns, and trending challenges. - Edit videos (basic trimming, transitions, text overlays, music sync) for high engagement. - Collaborate with the creative and brand teams to align with campaign narratives. Social Media Strategy & Management - Develop content ideas in sync with brand calendars and festive campaigns. - Work closely with performance and design teams to maintain post frequency and storytelling consistency. - Participate in brainstorming sessions for upcoming campaigns, reels, and influencer collaborations. Analytics & Tools - Track content performance using platform insights and third-party tools (Meta Insights, YouTube Studio, Google Analytics, Later, Hootsuite, etc.). - Provide data-driven feedback to improve future content performance. - Stay updated with platform algorithm changes, trends, and audio usage patterns. Required Skills & Competencies - Proven experience in shooting, editing, and posting self-shot video content. - Strong understanding of social media platforms (Instagram, YouTube, LinkedIn, Meta Business Suite). - Hands-on experience with basic video editing tools (CapCut, InShot, VN, Canva Video, Premiere Rush). - Creative mindset with trend awareness and storytelling ability. - Comfortable appearing on camera when required. - Working knowledge of social media analytics and insights reporting. - Good communication and organizational skills. Qualification - Graduate in Mass Communication, Media, or Digital Marketing. - Prior experience in an agency, influencer network, or brand content team preferred. What You'll Get - Opportunity to create viral, high-impact video content for major FMCG & lifestyle brands. - Exposure to influencer-led campaigns and data-driven content strategy. - A creative environment with hands-on freedom to experiment with formats and trends. -
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