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Search Engine Optimization

4 weeks ago

Mohali Punjab, India Beesolver Technology Private Limited Full time

Responsibilities Scope of Work1 SEO Strategy Execution- Conduct detailed technical SEO audits and implement fixes - Perform deep keyword research specifically focused on insurance industry search intent - On-page SEO optimization titles meta schema content structure - Off-page SEO high-authority backlinks citations guest posting in relevant niches - Local SEO targeting Google Business Profile optimization local directories etc - Create and manage SEO content plans that align with insurance customer journey - Competitor analysis and performance benchmarking 2 PPC Strategy Execution Google Ads Social PPC - End-to-end campaign setup keyword planning ad copywriting landing page direction - Run highly targeted Google Ads campaigns focused on Insurance vertical - Setup manage retargeting and conversion funnel tracking - Optimize Cost per Click CPC Conversion Rate CVR and ROAS - Monthly ad performance reporting and ROI-focused suggestions 3 Lead Generation Focus- Set up campaigns and funnels with a strong focus on lead acquisition for Insurance Agents or Companies -Collaborate with the team to align ads SEO content with insurance service offerings - Test and iterate on landing pages and CTAs to improve lead volume quality 4 Client Communication Planning-Prepare and present monthly performance reports lead analysis and strategy tweaks - Work directly with clients - must have strong communication and presentation skills - Must be proactive in setting realistic goals and delivering on them - Can prepare a 90-day roadmap aligned to client goals and progressively track milestones ref updazz com