Brand Manager

3 days ago

Mumbai, India Cholayil Private Limited Full time

Job Title / Designation: Brand Manager – Activation Location: Thane, Mumbai Qualification & Experience - Education: MBA/PGDM from a Tier 1 or Tier 2 Business School - Experience: 3–5 years of experience in brand management, marketing activation, or related FMCG roles Key Skills & Competencies - Strong understanding of ATL media planning and execution - Proven project management and cross-functional coordination abilities - Experience in highly penetrated FMCG categories (e.g., soaps, oils, talc) - Experience handling marketing budgets of ₹15 Cr+ with a focus on ROI-driven decision-making - Strong business acumen with the ability to link marketing initiatives to business outcomes - Exposure to Nielsen and IMRB data analysis preferred - Sales background is an added advantage - Excellent communication, analytical, and stakeholder management skills Key Responsibilities - Drive brand activation and growth for multiple categories under the Medimix brand portfolio - Deliver topline and bottom-line targets in alignment with Annual Business Plan (ABP) objectives - Design and execute ATL strategies in collaboration with media partners and creative agencies - Analyze Household Panel (HHP) and Retail Measurement Services (RMS) data to identify growth opportunities and category gaps - Develop and implement robust SKU strategies to achieve business objectives - Manage marketing budgets efficiently, ensuring optimal ROI on media and activation spends - Conduct regular market visits to assess category health, consumer behavior, and new growth avenues - Lead on-ground brand activations and consumer engagement programs to strengthen brand visibility and preference

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