
Associate Director
4 weeks ago
Job Description
Position Overview
Role: Associate Director Content
Location: Bengaluru (On-site)
Company: PhonePe
Type: Full-time
Reports To: Director Creative and Content
About the Role
This is a senior leadership opportunity to build and scale a high-performing in-house content team for Indias leading fintech brand. The role is highly strategic and execution-focused, responsible for shaping PhonePes digital content strategy across platforms and products, including fintech, consumer tech, and financial literacy initiatives.
Key Responsibilities
Content Strategy & Execution
- Develop and execute a comprehensive content strategy across business units (Insurance, Lending, Wealth, Pincode, Share.Market, Indus AppStore).
- Own multi-format content: blogs, videos, SEO pages, product marketing, financial education content, etc.
Build a Content Center of Excellence
- Set up and lead a high-impact content team: writers, strategists, SEO experts, video creators.
- Foster a culture of innovation, creativity, and digital-first thinking.
Digital & Video Content
- Drive video strategy for new media (e.g., short-form content, explainers, brand videos).
- Lead execution across digital channels with an emphasis on engagement and ROI.
Cross-Functional Leadership
- Collaborate with Product, Growth, Marketing, Brand, and Business teams to align content with product and campaign goals.
Analytics & Optimization
- Use data and performance metrics to improve content outcomes (traffic, conversions, engagement).
- Stay on top of industry trends and optimize content delivery and formats.
Ideal Candidate Profile
- 15+ years in digital content, ideally in fintech/consumer tech/startups
- Proven leadership in managing multi-format digital content at scale
- Must have deep hands-on experience in video strategy and production for digital platforms
- Track record of building and mentoring cross-functional content teams
- Strong ability to map business goals to content strategy
- Exceptional written and verbal storytelling skills
- Bachelor&aposs in Marketing, Journalism, Communications, or related field
Tagged As
- HTML
- Development
- Remote
- Non Tech
- Web3
- NFT
- Solidity
- Developer
- React Native
- Marketing
- DeFi
- Internship
- Entry Level
- Compliance
- Community
- Designer
- Trading
- Zero Knowledge
- Ethereum
- Rust
- Ideology
- Solana
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