Copywriter

4 weeks ago

Bengaluru India Eloelo Full time

Job Description

Responsibilities

- Content creation: Write clear, engaging, and culturally relevant scripts for video, social media, and advertisements that appeal to the diverse, young, and aspirational audiences in Tier-2 and Tier-3 cities.
- Brand messaging: Collaborate with the marketing, product, and design teams to ensure that the tone, language, and style align with brand voice and the target audience's expectations.
- Research and insights: Stay up-to-date on trends, preferences, and behaviours of Tier-2 and Tier-3 Indian consumers, tailoring content to their interests, values, and cultural references.
- Localisation: Adapt global or national brand messaging to ensure it resonates locally, including integrating regional dialects, humour, and references where appropriate.
- Quality assurance: Ensure all content is free of grammatical errors and meets high creative and editorial standards.

Requirements

- Experience: 3-5 years of experience in scriptwriting, copywriting, or a similar creative role, preferably with a focus on the Indian market and Tier-2/Tier-3 demographics.
- Language skills: Proficiency in English, Hindi, and at least one regional language (Tamil, Telugu, and Malayalam are a strong plus).
- Creative writing: Strong storytelling abilities with a knack for writing concise, engaging scripts and ad copy across different media.
- Versatility: Ability to adapt your writing style to suit various products and marketing needs.
- Collaboration skills: Ability to work effectively with designers, marketers, and other content creators to develop integrated campaigns.
- Attention to detail: Strong editing and proofreading skills to ensure error-free, high-quality content.

This job was posted by Suma Hongal from eloelo.

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