Content Writer

2 weeks ago

Mumbai, India ICICI Lombard General Insurance Company Limited Full time

We have exciting opportunities for the role of Content Writer

Location: Mumbai - Andheri

Interested candidate can share resume on pooja.menon@ext.icicilombard.com with subject line Content Writer and share below details.

Current Salary

Expectation

Notice Period

Education (Full Time / part Time)

Content Writer

Responsibilities:

1. Content Creation: Write engaging and informative content for digital platforms including email, SMS, WhatsApp, app notifications, web banners, and SEM ads.
2. Simplify Complex Topics: Translate insurance-related concepts into clear, accessible, and customer-friendly language.
3. Thought Leadership Support: Assist in drafting long-form articles, blogs, and white papers that reflect industry insights and brand expertise.
4. Cross-functional Collaboration: Work closely with marketing, product, and design teams to ensure content aligns with brand messaging and campaign goals.
5. Content Strategy Execution: Support the implementation of content strategies and editorial calendars under the guidance of senior team members.
6. SEO & Optimization: Apply SEO best practices to improve content visibility and performance across search engines and social media.
7. Quality & Consistency: Maintain high standards of grammar, tone, and style across all written materials.
8. Trend Monitoring: Stay updated with industry trends, customer behavior, and competitor content to inform writing and ideation.
9. Project Coordination: Manage multiple content requests, ensuring timely delivery and adherence to briefs.

Qualifications:

1. Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
2. 3–5 years of experience in content writing, preferably in insurance, finance, or digital marketing.
3. Strong writing and editing skills with a portfolio showcasing diverse content formats.
4. Familiarity with SEO, keyword research, and content performance metrics.
5. Ability to work independently and collaboratively in a fast-paced environment.
6. Experience with content management systems (CMS), project tracking tools, and editorial workflows is a plus
7. Exposure to content creation for new-age brands, make-up/fashion industry, fast commerce, or app-first non-BFSI segments is a strong advantage

Regards,

Saba

HR Manager

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