Lead - Technical Content Writer & SEO

About the Role As the Lead - Tech Content Writer at Coditas, your mission is to translate complex technology into clear, credible, and conversion-driven stories that resonate with CXOs, VPs, and decision-makers. You'll be Coditas' technical storyteller - bridging engineering depth with commercial clarity. From whitepapers and solution briefs to pursuit decks and SEO-optimized blogs, your work will drive how the market perceives Coditas' expertise in Digital Engineering, Cloud, GenAI, and Modernization. This role goes beyond writing. It's about creating impactful narratives that attract ICPs, generate qualified leads, and accelerate opportunities through the sales pipeline. Every asset you produce should build trust, support GTM motions, and amplify Coditas' reputation as a trusted technology partner. What's in It for You: - Strategic Impact: Build Coditas' technical narrative that connects code to commerce and thought leadership to revenue. - Cross-Functional Visibility: Collaborate with leadership, delivery, sales, and marketing to craft content that influences real deals. - Creative Freedom: Own the voice and tone of Coditas' technical storytelling across digital and sales ecosystems. - Measured Influence: See your work directly linked to engagement metrics, MQLs, SQLs, and influenced pipeline. - Career Growth: Operate at the intersection of engineering, marketing, and revenue enablement - developing executive-grade communication skills. - Culture of Craft: Work with a team that values clarity, precision, and authenticity in every word that goes out. Your Key Responsibilities: - Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers' challenges and showcase Coditas' expertise. - Produce case studies, solution briefs, and success stories that link Coditas' technical outcomes to business value. - Create SEO-optimized blogs, landing pages, and web copy that increase discoverability among ICPs. - Support sales pursuits by crafting proposals, executive summaries, and custom content aligned to live opportunities. - Collaborate with Events, Digital, and Enablement teams to ensure Coditas' voice is consistent across campaigns and forums. - Maintain governance and style guides so every asset reflects Coditas' brand with credibility and clarity. - Track and report content performance so leadership sees clear attribution from content MQL SQL Opportunity. You Will Thrive in This Role If You Are: - A storyteller who can simplify technical depth for CXO audiences. - Skilled at writing across formats - from SEO blogs to executive briefs. - Comfortable collaborating with Sales, SDRs, and Marketing to fuel live pursuits. - Data-driven, eager to prove the ROI of content in pipeline dashboards. - Excited to make Coditas' written voice trusted and visible in the industry. Desired Background - 3-8 years of experience in B2B tech content writing (IT services, SaaS, or consulting preferred). - Proven ability to create executive-focused content (whitepapers, case studies, solution briefs). - Solid understanding of SEO writing principles and keyword research. - Strong grasp of buyer journeys and ICP personas in enterprise tech. - Experience collaborating with cross-functional GTM teams. Bonus Skills - Exposure to GenAI use cases and digital engineering content. - Experience with Content Management System - Familiarity with content analytics tools (Google Analytics, SEMrush, Ahrefs). Compensation & Benefits - Competitive base salary with performance-linked incentives - Career growth tied to measurable pipeline impact - Learning & development budget for continuous upskilling - Flexible working, culture of trust, and collaboration Company Introduction: Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec. As a GenAI-native company, we don't just adopt generative AI - we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes. If you thrive on creating content that decision-makers consume and trust, Coditas is your place.