Mobile Health Coach Product Manager
3 weeks ago
Job Description
Imagine leading the creation of a mobile health coach that changes liveshelping millions reclaim health without expensive or risky drugs. You'll own the journey from creation deployment distribution, directly accountable for installs, activation, retention, ratings, and app store rank.
With full vertical ownership, you'll have the autonomy, resources, and decision-making power to launch, scale, and continuously optimize a product with measurable commercial impact. Expect a fast pace, clear metrics, and full accountability for results that matter.
Why Mercola We're mission-led, innovation-driven, and remote-first. You'll join a culture that prizes experimentation, high standards, and real-world health impactbacked by decades of trusted expertise in wellness and consumer health.
Ready to make your mark Take our brief, 10-minute online survey to share your skills, ideas, and experience it's your first step toward joining a team making a real difference https://www.surveymonkey.com/r/9RNY538
Why This Role Exists
We're building a world-class mobile health coach that drives meaningful behavior change at scale, powered by cutting-edge machine learning. Your mission: deliver measurable growth and retention through disciplined product, growth, and personalization strategies.
What You'll Own
- End-to-end App Store and Google Play performance, including install conversion, keyword/category rank, and editorial featuring wins.
- Product Page Optimization (PPO) and Store Listing Experiments (SLE) to improve conversion and rankings.
- Release and quality operations: TestFlight betas, staged rollouts, Android Vitals, and pre-launch testing.
- Collaboration with DS/ML to deploy contextual bandits and JITAI-style nudges for personalized activation.
- Privacy, safety, and regulatory compliance for consumer health apps.
Why This is Rare
Few roles combine full commercial ownership with machine learning innovation in a mission-led health product. You'll work with a cross-functional team at the intersection of health, behavior change, and app growthdelivering measurable, large-scale outcomes.
The First 12 Months
- Launch and sustain a reproducible PPO/SLE testing program delivering measurable uplifts in conversion and store rank.
- Achieve at least one major App Store or Google Play feature.
- Reduce crashes/ANRs with disciplined release operations.
- Deploy a personalization engine improving activation or retention against a defined baseline.
You Bring
- Proven track record growing mobile products to millions of installs and sustaining high MAU.
- Hands-on expertise with PPO, SLE, TestFlight, staged rollouts, and Android Vitals.
- Experience with contextual bandits, JITAI strategies, and privacy regulations (HIPAA, HBNR, FDA boundaries).
Where You'll Work
Virtual / Remote
Ready to Jump in
Your next 10 minutes could land you in our top 5% shortlist https://www.surveymonkey.com/r/9RNY538
Click Apply. Follow the SurveyMonkey link and complete it in full.
Important: Completing the survey in full is required to be considered.
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