Social Media Manager

4 weeks ago

Hyderabad, Telangana, India Mirchi Full time
We're seeking a Social Media Manager (to grow Gaana South from Ground-Up), who brings energy, structure, and intuition to digital execution. This is not just about thinking of reels, story polls, and scheduling posts — it's about building as well as growing responsive communities, owning timelines, thought-through planning and coordination, cross-team collaboration, and actioning trends in real time while implementing the creative strategy set by the Regional Content Director.

Key Responsibilities

- Execute the content calendar across platforms (Instagram, X, YouTube, Facebook)
- Coordinate with copywriters, designers, and across-multiple-departments for on-time asset rollouts.
- Be the first responder to cultural trends, meme formats, artist drops, and fandom moments — create, adapt, post
- Monitor analytics to spot what's working and where optimizations are needed
- Own all publishing pipelines: scheduling, captioning, tagging, CTA embeds
- Handle live interactions, Q&As, and reactions during key campaign periods
- Artist & Label, as well as in-house and external talent coordination and set-up for shaping the assets.
- Maintain organized documentation (content banks, artist birthdays, campaign rollout sheets)
- Participate in weekly brainstorms + share reports with strategic insights and inputs.

Key KPIs

- Platform-wise follower growth (% and absolute)
- Engagement Rate (ER) across content types
- Speed-to-post (TTR) on trending formats
- Volume of posts/live moments per week
- Community comment replies / sentiment analysis.
- Reporting and team communication.

Must-Have Skills

- 4-6yrs years experience in digital marketing campaign management or social media account growth & content strategy + execution
- Deep familiarity with South Indian fandom culture (music, film, meme & pop pages and trends)
- Mastery in tools like Meta Business suite and creator studio, Instagram, YouTube Studio, Snapchat, WhatsApp for Business, Canva, Buffer/Hootsuite
- Strong coordination & tracking skills able to follow through to final posting and performance of the post.
- Fluency in any two South Indian languages along with English.
- Attention to detail is non-negotiable.
- Bonus: Experience in managing / growing meme pages, film production house accounts or fan accounts or movie accounts as part of an agency.

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