Group Head Biddable Media

5 days ago

Faridabad, India Publicis Groupe Full time

Strategic Leadership & Planning - Lead the development of integrated digital biddable media strategies across search (Google/Microsoft Ads), social (Meta, LinkedIn, X, TikTok), display, and marketplace advertising. - Translate client business objectives into performance goals, KPI frameworks, and measurable media plans. - Drive long-term audience strategies, bidding frameworks, and cross-channel optimization models. Campaign Oversight & Optimization - Oversee biddable campaign planning, activation, tuning, and reporting across platforms. - Ensure campaigns maximize ROI, ROAS, CTR, quality scores, conversion rates, and other key metrics. - Champion advanced bid strategies including algorithmic bidding, automation, AI-enhanced optimization, and data-driven audience strategies. Client Relationship & Growth - Act as the senior strategic interface for clients, providing thought leadership, performance insights, and business impact recommendations. - Lead QBRs (Quarterly Business Reviews), performance assessments, and new media initiatives. - Support new business pitches & proposals with strong performance media POVs. Team Leadership & Capabilities - Lead, mentor, and inspire a team of biddable media managers, analysts, and strategists. - Foster a culture of analytics rigor, best practices, and innovation within the biddable practice. - Enable continuous capability building across analytics, bidding platforms, and media tech. Cross-Functional Collaboration - Partner with data science, analytics, creative, SEO, programmatic, commerce, and tech teams to deliver unified performance solutions. - Drive integrated strategies that leverage audience insights and cross-channel learnings. Measurement & Reporting - Establish robust measurement frameworks, tracking setups, and dashboards to evaluate performance and attribution. - Regularly review performance data and refine media strategies and bidding logic accordingly. Innovation & Best Practices - Stay current with emerging biddable features, platform updates (Google Performance Max, Meta Advantage+), and automation tools. - Recommend and test new solutions to improve campaign performance and efficiency. 🎯 Required Skills & Experience Professional Experience - 5-6 years in digital marketing with significant experience in biddable media, performance strategy, and campaign optimization. - Proven track record leading high-performance paid media teams in an agency environment. - Experience managing large client portfolios with measurable performance outcomes. Technical & Functional Expertise - Deep understanding of paid search, paid social, display, marketplace ads, and automated bidding platforms. - Expertise with tools such as Google Ads, Microsoft Ads, Meta Ads Manager, SA360, Campaign Manager 360, analytics platforms. - Strong knowledge of data analytics, attribution modeling, A/B testing, and performance reporting. Leadership & Soft Skills - Strong client communication and stakeholder management skills. - Ability to balance strategic direction with hands-on execution and optimization. - Proven team leadership, development, and people-management capabilities. Education - MBA/PGDM or equivalent degree in Marketing, Business, or related discipline (preferred).

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