User Experience Design Lead Analyst

2 weeks ago

Hyderabad, Telangana, India Manipal Cigna Insurance Group Full time
Job Description

- Function as captain for the team (tiger team and external partners), delivering the roadmap, managing dependencies, removing blockers, coordinating necessary discussions and identifying next steps, and focusing on decision management by tracking overall priorities and timelines
- Lead standing meetings/cadences to drive continual communication and alignment across the team
- Define communications project schedules and track major milestones
- In alignment with the digital strategy, leverage technology enhancements to drive ease, speed and impact
- Includes close collaboration with product and campaign teams to pull in data driving dynamic and personalized content
- Own consistent program documentation that can roll-up or roll-down based on audience needs
- Making it possible for everyone on the team to know what the work is, when the work will be released and the end result / outcome
- Ensure optimal use and implementation of enterprise content management in digital communications in support of reuse
- Manage prioritization of owned projects and adjust accordingly based on goals and objectives
- Understand full end-to-end member experience outside of single communications to ensure effectiveness and make recommendations within the larger experience
- Partner with all dependent digital teams (ie web and mobile teams) and manage the holistic timeframe at a program management level
- Collaborate and work hand-in-hand with your engagement strategist lead and analytics to create a backlog on experiments to learn quick and drive digital outcomes around analog to digital
- Participate in daily, weekly team and Agile meetings as needed
- Provide status updates to cross-functional teams and management

Qualifications

Ideal candidate will be a hands-on, results-oriented team player with the ability to collaborate cross-functionally, understand technical complexities, and perform we'll in a fast-paced environment.

Required Education

- bachelors degree in marketing, communications, or similar field of studA solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices; knowledge of major email service providers, web analytics tools and content management solutions
- An understanding of two-way texting functionality, requirements, limitations, best practices, different mobile phone functionality, etcAbility to take direction and to work independently and manage multiple projects simultaneously without compromising quality, timelines, or attention to detail
- Ability to navigate complex and sensitive approval processes
- A curious, positive, team-oriented, enthusiastic approach while navigating different perspectives and opinions
- Ability to collaborate cross-functionally and navigate discussions with other technology teams, digital partners, and multiple business owners
- Ability to adapt to shifts in priorities, which means reprioritizing your own projects and tasks on an ongoing basis
- An understanding of using a Customer Data Platform (CDP) to help manage dependencies, expectations and tasks within a campaign
- 5-8 yearsin marketing or project management experienceKnowledge of HTML and data driven dynamic creativeKnowledge of Adobe Analytics platforms, Tableau or similar reporting toolsKnowledge of agile tools like JIRA, Confluence, Smartsheet, Wrike, etc

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