Ppc Executive

3 weeks ago

Udaipur RJ IN Webtter Internet Solutions Pvt. Ltd. Full time

A PPC Executive is responsible for planning executing managing and optimizing paid advertising campaigns across platforms Google Ads Meta Facebook Instagram Ads Bing etc to meet business goals - such as lead generation sales or brand awareness The role demands both analytical and creative skills attention to detail and the ability to work with budget constraints to maximize ROI Key Responsibilities Set up run and manage PPC campaigns on channels like Google Ads Bing and social platforms Facebook Instagram LinkedIn etc Perform keyword research negative keyword management and competitor analysis Create ad copy write headlines calls to action CTAs and collaborate with creative design teams for ad creatives and landing pages Monitor and manage budgets bidding strategies daily weekly pacing to ensure campaigns are cost efficient and producing the desired ROI Track performance metrics CPC CTR CPA ROAS conversion rate etc Use analytics tools e g Google Analytics platform dashboards to extract insights Implement A B tests ad copy creatives landing pages to improve campaign performance Prepare reports daily weekly monthly with performance summaries insights and recommendations Ensure campaign hygiene account structure tracking tagging negative keywords budget leaks irrelevant traffic Stay updated with PPC best practices platform feature updates and industry trends Qualifications Skills Bachelor s degree in Marketing Business or related field or equivalent experience 1 3 years or more depending on seniority of hands on experience managing PPC campaigns Proficiency with Google Ads experience with Meta Ads Facebook Ads familiarity with Bing Ads or other paid platforms is a plus Strong analytical skills comfortable working with data spreadsheets Excel Google Sheets analytics tools Google Analytics etc Good communication skills ability to write compelling ad copy work well with creative design teams Ability to multitask and manage multiple campaigns clients Highly detail oriented ability to adjust quickly to changing campaign data budgets Desirable Nice to Have Certification in Google Ads Facebook Meta Ads Experience with tools like SEMrush Ahrefs Microsoft Excel advanced features Prior experience in agency environment Familiarity with UTM tagging tracking tools conversion rate optimization CRO Performance Metrics KPIs Cost per acquisition CPA or cost per lead CPL Return on Ad Spend ROAS Click through Rate CTR Conversion Rate Quality Score for Google Ads Budget utilization pacing Growth in leads or sales vs target Job Type Full-time Pay 14 000 00 - 30 000 00 per month Work Location In person

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