Digital Marketing Manager

About Us: At Calfus, we are known for delivering cutting-edge AI agents and products that transform businesses in ways previously unimaginable. We empower companies to harness the full potential of AI, unlocking opportunities they never imagined possible before the AI era. Our software engineering teams are highly valued by customers, whether start-ups or established enterprises, because we consistently deliver solutions that drive revenue growth. Our ERP solution teams have successfully implemented cloud solutions and developed tools that seamlessly integrate with ERP systems, reducing manual work so teams can focus on high-impact tasks. None of this would be possible without talent like you Our global teams thrive on collaboration, and we're actively looking for skilled professionals to strengthen our in-house expertise and help us deliver exceptional AI, software engineering, and solutions using enterprise applications. As one of the fastest-growing companies in our industry, we take pride in fostering a culture of innovation where new ideas are always welcomed-without hesitation. We are driven and expect the same dedication from our team members. Our speed, agility, and dedication set us apart, and we perform best when surrounded by high-energy, driven individuals. To continue our rapid growth and deliver an even greater impact, we invite you to apply for our open positions and become part of our journey About the role The role involves leading our digital presence, managing social media and content, executing data-driven campaigns, and driving brand growth and engagement. We're looking for a strategic and creative professional passionate about digital marketing and brand building. What You'll Do: - Social Media Strategy & Management: Develop, implement, and manage a strategic social media content calendar across all key platforms (e.g., LinkedIn, Instagram, Facebook, Twitter, YouTube) to strengthen brand positioning - Content Creation: Create and curate compelling, high-quality content (text, image, video), such as social media posts, sales and product collateral etc, ensuring adherence to brand guidelines. These also include case studies, white papers, blogs, infographics, videos, and newsletters to showcase thought leadership. - Campaign Management: Plan, design and execute digital marketing campaigns (email, social media ads etc) and monitor their performance to optimize ROI. - SEO & SEM: Maximize search engine optimization (SEO) for all content from website to social media posts. Manage on-page and off-page SEO efforts and oversee search engine marketing campaigns to improve online visibility. - Run Events/Webinars: Plan and coordinate events/webinars to engage prospects and clients while positioning the company as an industry leader. - Analytics & Reporting: Track, analyze, and report on the performance of all digital marketing activities using tools like Google Analytics, social media insights, and other reporting dashboards. - Audience Engagement: Monitor social media conversations, respond to comments and messages, and foster an active online community. - Website Management: Maintain and update website content using a CMS (e.g. WordPress), ensuring it is current and SEO-friendly. - Branding Guidelines: Define, implement, and enforce branding guidelines to ensure visual and messaging consistency across all digital and offline assets. Ensure brand consistency across all internal and external communications. On your first day, we'll expect you to have: - Bachelor's degree in marketing, Communications, or a related field. - 5 - 8 years of professional experience in digital marketing, with a proven track record of managing social media accounts and running successful campaigns. - Expertise in social media management platforms (e.g., Hootsuite, Buffer, Sprout Social). - Strong understanding of SEO, SEM, and Google Analytics. - Proficiency with design tools (e.g., Canva, Adobe Creative Suite) for creating social media graphics. - Excellent written and verbal communication skills with a keen eye for detail. - Ability to work both independently and as part of a team. - A strong portfolio showcasing previous work and campaign results is a significant plus. Benefits: At Calfus, we value our employees and offer a strong benefits package. This includes medical, group, and parental insurance, coupled with gratuity and provident fund options. Further, we support employee wellness and provide birthday leave as a valued benefit. Calfus is an Equal Opportunity Employer. We believe diversity drives innovation. We're committed to creating an inclusive workplace where everyone-regardless of background, identity, or experience-has the opportunity to thrive. We welcome all applicants