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Associate Manager, Merchandising

4 weeks ago

Hyderabad India PepsiCo Full time

Job Description

Overview

The main objective of this role is to maximize the presence of PEP items on eComm customers sites and ensure our items are visible and attractive to shoppers and machines (Search Engine Optimization). It's success is critical to the eComm org achieving its sales and share growth targets.

The purpose of this role is to execute best-in-class product content to shoppers and customers. This role's scope encompasses all PEP brands, products, across a focused list of customers

Responsibilities

- Execute flawless online PEP assortment that is attractive to both shoppers and machines (SEO) across specific set of customers (i.e. Amazon, Walmart, etc). ,
- Lead new item setup and the refinement of product detail pages and online brand destinations,
- Educate key stakeholders and implement merchandising best practices across designated customers ,
- Intermediate knowledge of internal PIM and DAM systems as well as third-party Content Service Providers (e.g., Syndigo, Salsify),
- Partner with Design and brand teams to develop online marketing materials and ensure latest and greatest product packaging and information is available to shoppers on customers sites,
- Partner with the sponsored Search team to understand the keywords shoppers use to search for our products and align our items product content with these terms

Qualifications

Bachelor / master's in communication, Advertising, Media