Senior Associate

3 weeks ago

Gurgaon Haryana, India Team Works Consultancy Full time

Campaign Strategy Management Plan create and execute effective SEM strategies across Google Ads Meta Ads LinkedIn and other platforms - Optimization Continuously optimize campaigns to improve performance metrics CTR conversion rates quality scores and meet KPIs - Keyword Research Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach - Performance Tracking Analyze and report on campaign performance using tools like Google Analytics Singular and other relevant platforms - A B Testing Conduct A B testing on ads landing pages and other elements to continually enhance campaign performance - Market Research Stay up to date with SEM trends algorithm changes and best practices to maintain a competitive edge - Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions What you will do - Campaign Strategy Management Plan create and execute effective SEM strategies across Google Ads Meta Ads LinkedIn and other platforms - Optimization Continuously optimize campaigns to improve performance metrics CTR conversion rates quality scores and meet KPIs - Keyword Research Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach - Performance Tracking Analyze and report on campaign performance using tools like Google Analytics Singular and other relevant platforms - A B Testing Conduct A B testing on ads landing pages and other elements to continually enhance campaign performance - Market Research Stay up to date with SEM trends algorithm changes and best practices to maintain a competitive edge - Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions What we are looking for - Experience 1 to 3 years of experience in Google Ads campaign management - Educational Background Btech BCA and preferred from Tier 1 institution IIT NIT DTU or equivalent - Self-driven and a strong bias for action fitment in startup culture - In-depth knowledge of the Paid Marketing ecosystem attribution models and segmentation App campaigns- Budget Management Proven track record of running campaigns with budgets of - 10 Lakh per month - Hands-on experience in Google Ads Meta Ads Google Analytics Mixpanel other tools like Looker Studio AppsFlyer - Analytical Skills Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights - Certifications Google Ads certification preferred or other relevant SEM qualifications - Creativity Ability to craft engaging ad copy and create testing strategies to improve results - Someone who can manage complexity and is good at problem solving with a first-principles approach- Hands-on experience running Google Ads campaigns primary focus - Experience with Conversion Campaigns- Experience working with analytics tools such as Google Analytics Appsflyer and Mixpanel ref updazz com

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