Performance Marketing Lead

Please Apply only if you qualify: Immediate Joiners only Performance Marketing Lead (US & Canada Markets) Location: Hyderabad (Work From Office) Salary: ₹5,00,000 – ₹8,00,000 per annum + performance bonus Experience Required: 3–10+ years Industry: Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms About the Role We are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals. We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns, specifically for US & Canada markets. This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition. Key Responsibilities 1. Paid Advertising & Budget Ownership - Plan, execute, and optimize paid campaigns across: - Google Ads (Search, Local Services Ads, Display, UAC) - Facebook/Instagram Ads - YouTube Ads - TikTok Ads (for US & Canada audiences) - Microsoft Ads - Manage monthly budgets efficiently (ROI & CAC-driven). - Reduce CAC while increasing booking volume and revenue. 2. App Installs & Booking Funnel Optimization - Optimize user acquisition campaigns for: - CPI (Cost per Install) - CPA / CPB (Cost per Booking) - Install → Registration → Booking conversion - Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs. 3. Geographic Targeting & Hyperlocal Campaigns - Run city-wise campaigns for: - Calgary - Albeta - British Colombia - Vancouver - Toronto - US metros - Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand. 4. Service Category Marketing Drive campaigns for categories such as: - Cleaning - Plumbing - Handyman - HVAC - Moving Services - Electricians - Appliance Repair - Beauty-at-home Each category requires separate targeting, creatives, and funnels. 5. Data, Analytics & Reporting - Own performance dashboards using: - GA4 - AppsFlyer / Branch / Adjust - Meta & Google reporting - Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS). - Deliver weekly reports with insights, improvements, and experiments. 6. Conversion-Focused Creative Strategy - Work with creative teams to develop: - Conversion-based ad videos - Testimonial ads - UGC-style ads - Short-format TikTok-style videos - Run A/B tests for creatives, copies, CTAs, thumbnails. 7. Provider Acquisition Campaigns (Gig Workers) Like Urban Company, TaskRabbit, Handy — run campaigns to onboard: - Cleaners - Electricians - Handyman professionals - Movers - HVAC technicians Assist in lead generation for service providers in US & Canada. 8. Experimentation & Growth - Conduct experiments across: - Lookalike audiences - City-wise funnels - Category-based messaging - Retargeting strategies - Implement winning experiments to scale quickly. Key Skills Required ✔ Strong experience managing US & Canada ad accounts ✔ Hands-on with Google Ads, Meta Ads, YouTube, TikTok ✔ Strong understanding of CAC, LTV, ROAS & marketplace economics ✔ Experience with on-demand/gig services is a big advantage ✔ Strong analytical mindset with ability to read data & make decisions ✔ Experience with attribution tools like AppsFlyer / Branch / Adjust ✔ Understanding of hyperlocal targeting & ZIP-based ads ✔ Knowledge of SEO/ASO (added advantage) ✔ Experience in mobile user acquisition for B2C apps What You’ll Own (KPIs) 🎯 CAC (Customer Acquisition Cost) 🎯 CPI (Cost per Install) 🎯 Cost per Booking (CPB) 🎯 ROAS (Return on Ad Spend) 🎯 Install → Booking conversion rate 🎯 Provider acquisition cost 🎯 City-wise booking growth (Calgary, Vancouver, Toronto, US cities) 🎯 Repeat user growth via remarketing 🎯 Reduction in wasted spend Who Should Apply This role is perfect for someone who has worked in: ✔ Home-service apps ✔ Marketplace apps ✔ Gig economy platforms ✔ B2C mobile apps ✔ Food delivery, grocery delivery, or logistics apps ✔ Agencies managing US/Canada clients If you love growth, data, performance ads, and marketplace scaling, this role is for you. Why Join Us - High ownership role - Build the next big home-service brand in North America - Work directly with founders - Learn from fast-scaling startup environment - Competitive salary + performance bonus