
▷ [Immediate Start] Urgently Hiring: PPC Expert (Kolkata) — Immediate Joiner Only
5 days ago
We’re looking for a hands-on PPC Expert to plan, launch, and scale high-ROI campaigns across Google Ads, Meta Ads, and Bing. You’ll own the entire funnel—from keyword & audience strategy to tracking, optimization, and reporting—focused on lowering CPL and improving ROAS for lead-gen and e-commerce clients (healthcare/dental services in UK experience is a plus).
Key Responsibilities
- Build & manage Google Ads (Search, PMax, Shopping, Display, YouTube) and Meta Ads campaigns end-to-end.
- Conduct keyword research, match types strategy, and negative keyword hygiene; implement SKAG/segmented structures where relevant.
- Write and test high-converting ad copy and assets (RSAs, headlines, sitelinks, callouts, images, videos).
- Own budgeting & pacing, bid strategies (tCPA, tROAS, Max Conv.), and impression share/IS-lost analysis.
- Set up and validate conversion tracking: GA4, Google Ads, Enhanced Conversions, call tracking, and CRM/Offline Conversion Imports.
- Create and maintain Looker Studio dashboards and weekly/monthly performance reports with clear insights and next steps.
- Launch and optimize remarketing and YouTube funnels; audience segmentation using first-party data.
- Collaborate with content/SEO/dev teams on landing pages & CRO (forms, UI/UX, speed, trust signals).
- Monitor competitors, run A/B tests, and continuously improve CPL/CPA/ROAS, CVR, CTR, QS.
Must-Have Skills
- 4–5+ years managing sizable PPC budgets with demonstrable ROI.
- Strong command of Google Ads, Merchant Center, Meta Ads, and (nice) Microsoft Advertising.
- GA4 + GTM proficiency (events, params, enhanced conversions); UTM discipline.
- Advanced Excel/Google Sheets; Looker Studio reporting.
- Solid understanding of lead funnels, attribution, and bid automation.
- Google Ads Certification (current) and immediate availability.
Good to Have
- Healthcare/dental lead-gen experience un UK Market.
- Feed management (e.g., DataFeedWatch/Feed rules), basic HTML/CSS for landing tweaks, WordPress.
- Experience with call-tracking tools (e.g., CallRail/Exotel), CRM integrations (HubSpot/Zapier), and O2C.
- VWO/Optimizely or other CRO tooling; basic scripts/rules for automation.
What We Offer
- Competitive salary + performance incentives.
- Fast-paced growth environment with direct impact on client revenue.
- Learning budget, certifications, and cross-functional exposure (SEO, dev, analytics).
Work Location & Timing
- Office: 5/E (26) Port Blair Line (E), Chiriamore, Barrackpore, Kolkata – 700120
- Hours: Mon–Fri, 11:00 AM – 5:00 PM (for walk-in interviews)
How to Apply (Immediate Joiners Only)
- Email: info@indujitechnologies.com
- with subject “PPC Expert – Immediate Joiner” and include CV + recent case studies (before/after metrics, budgets, CPL/ROAS).
- Walk-in: Mon–Fri, 11:00 AM – 5:00 PM (bring a printed CV).
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