Pivotal Software

Location - Pune onsite - COMPANY - a market leader in providing truly unified artificial intelligence powered Remote Monitoring e-Surveillance Robotics Process Automation and Operation Center as a service platform The platform currently connecting 30K remote locations 3Mn devices handling 3Mn events per day and serving 4K pin codes across various regions - With an experience of over a decade and a highly passionate team of 170 members COMPANY is a leading SaaS provider in BFSI Supply Chain Logistics Retail segments The platform includes cutting-edge applications such as centralised video monitoring AI video analytics access control integrated operation center powered by robotics process automation built in SoP creation and dispatch capabilities - The software platform is offered as a service and it is cloud-ready cloud-agnostic to ensure it is scalable and interoperable - We at COMPANY are looking for an AVP Marketing Lead with immense expertise into brand building and story-telling You would be responsible in developing and executing comprehensive marketing strategy that aligns with COMPANY s business goals - You would also be responsible for developing compelling informative content that resonates with the audience that will build a healthy perception amongst our existing clients and the ones that shall be on boarded in future Responsibilities 1 Strategic Planning Execution Develop and execute a comprehensive marketing strategy that aligns with COMPANY business goals Think of this as your playbook for world domination in a totally non-clich professional way 2 Brand Building Storytelling Build Company s brand from the ground up Elevate our presence in the B2B SaaS ecosystem with creative campaigns a distinct voice and messaging that sticks We want our brand to be as memorable as your favorite Netflix show 3 Lead Generation Demand Creation Own the end-to-end demand generation strategy Create and optimize campaigns that bring leads to our door faster than you can say conversion funnel This includes managing everything from inbound content to outbound emails and PPC ads 4 Content Marketing Be the driving force behind the content machine Develop compelling informative content that resonates with our audience-whether it s blog posts whitepapers webinars or social media posts You know how to turn complex topics into engaging stories 5 Digital Marketing Analytics Lead our digital marketing strategy across channels like SEO SEM email and social media Track and measure campaign performance optimize for results and report insights Numbers and analytics You ve got that covered with a side of creativity 6 Event Partnerships Plan organize and manage events-both virtual and physical- ranging from industry conferences to intimate webinars Partner with influencers and brands that align with Company s mission to boost visibility and credibility 7 Team Leadership Growth Build lead and inspire a high-performing marketing team Provide guidance and mentorship to ensure the team not only meets but exceeds marketing goals Growth is key for both you and the team 8 Market Research Insights Keep your finger on the pulse of industry trends competitors and customer needs Use data to make informed decisions and drive campaign strategies that are always one step ahead 9 Brand Reputation Management You ll be our brand s ambassador protecting and enhancing our image in the marketplace Manage public perception across channels deal with feedback good or bad and ensure we always shine 10 Leading Global Market You shall be in-charge of marketing per se and leading the global market 11 Team Building You shall be making your team from scratch basis the business requirement and growth of the organisation Skills 1 Expertise in marketing tools and CRM systems like HubSpot Google Analytics SEM Rush etc 2 You should be comfortable with marketing automation and analytics managing media and non-media campaigns ROI measuring with the data to optimize and scale marketing strategy 3 Should be able to collaborate cross-functionally along with the respective business leaders in order to execute the strategies 4 Adaptability and flexibility are two important aspects of this role that this candidate shall be vetted upon Experience 1 10 to 15 years of experience of working as a marketing professional 2 SAAS Cloud marketing professionals shall be preferred Qualification Full time MBA in Marketing ref updazz com