Web Merchandiser

Job Description Started by graduates of SRCC, LSR, and ISB, we are one of the fastest-growing fashion accessories brands in India Within 3 years of operations, we've fulfilled more than 600,000+ orders Here is your chance to be a part of the core team of a young and energetic startup, as we build this rocketship We are a team of young, bold and energetic people who are looking to create a go to destination for all things fashion accessories So, Here is your chance to be a part of the core team, as we set sail for our 10-100 growth Journey About the Role We are looking for a data-driven and customer-focused Web Merchandiser to join our D2C team. The ideal candidate will be responsible for ensuring the right products are visible to the right customers at the right time, driving product discovery, conversion, upselling, and overall website & app sales growth through analytics-driven merchandising strategies and tools. Key Responsibilities: Improve Product Discoverability: - Ensure products are better discoverable on the company's website(s) & app(s) across Home page, PLP (Product Listing Pages), PDP (Product Detail Pages), and other high-intent properties like website search, navigation, banners, etc. all aligned with customer needs Data-Driven Merchandising, Product Sorting & Product Recommendation: - Use analytics and user behaviour data to promote high-performing SKUs, optimize product sequencing, and identify upselling and cross-selling opportunities through appropriate product recommendation strategies Campaigns & Seasonal Merchandising: - Curate product assortments and banners in line with promotional campaigns, new launches, and seasonal events. Banner Management & Visual Merchandising: - Use merchandising tools to manage homepage, landing page, and category banners effectively to support business and brand goals. A/B Testing & CRO: - Work with the product and design teams to conduct A/B tests and improve conversion rates on key pages through merchandising strategy. Customer Journey Mapping: - Understand the full user journey from ad click to checkout and optimize product visibility and recommendations accordingly. Tool Utilization: - Leverage product recommendation tools, banner management systems, and analytics dashboards to inform merchandising decisions. Expertise with Ecommerce Platforms: - Manage and optimize merchandising strategies in the ecommerce ecosystem (exposure to Shopify and compatible apps is desirable). Required Skills & Qualifications: - Bachelor's degree in Fashion Communication, Merchandising, E-commerce, or related field (Preferred: NIFT or similar design institute). - Graduates in any discipline with experience in D2C fashion space are exempt from having a degree in specified domains - 36 years of experience in an e-commerce merchandising role - Strong knowledge of the e-commerce and/or D2C business ecosystems. - Hands-on experience with product sorting, product recommendation and banner management tools - Shopify familiarity preferred - Proficient in Google Analytics and basic understanding of A/B & CRO tools - Excellent analytical, problem-solving, and communication skills Benefits: - Work with a dynamic, young team dedicated to innovation and excellence. - Be part of building a cutting-edge startup with a mission to disrupt the industry. - Engage in a culture that values initiative and leadership. Above all, we are looking for someone who is cheerful and has positive energy, and we ensure that it will never feel like work to you Please Note: We have attached a google form that might take 15-20 minutes to fill. This is to ensure that we don't waste your time going ahead and have all the relevant information beforehand