Senior Content Writer

23 hours ago


Noida, Uttar Pradesh, India Hireup Associates Ltd. Full time
We're looking for a sharp, imaginative, and performance-minded Creative Lead to own the end-to-end ideation and execution of ad creatives across video, social, and performance channels.

You'll be writing scroll-stopping ad scripts, crafting campaign concepts, leading content writers, and bringing high-converting video content to life. If you can blend storytelling with a business

edge - this role is for you.

Key Responsibilities

- Lead and mentor a small team of content writers and ideators

- Develop strong ad scripts and video-first campaign concepts for paid and organic channels

- Maintain and evolve the brand voice across all creatives

- Collaborate with video editors, motion designers, and voiceover artists to turn scripts into thumb-stopping content

- Continuously analyse content performance and optimise based on learnings

- Own the tone of the brand: quirky, clever, and smart - not boring or basic

You Should Have

- 4-7 years of experience in content or creative roles in fast-moving brands/agencies

- Strong portfolio of short-form video scripts, ad concepts, and performance copywriting

- Proven ability to write for digital - especially Reels, YouTube Shorts, Meta ads, landing pages

- Experience working closely with editors, designers, or production teams

- A test-and-learn mindset; you believe creatives are meant to be iterated

- Excellent grasp of tone, pacing, hooks, and emotional payoff in storytelling

- (Bonus) Experience in the beauty, wellness, or DTC space

What We Offer

- Ownership of brand voice and creative storytelling

- Creative freedom + support to test bold ideas

- A collaborative team that values speed, clarity, and craft

- Opportunity to work on creatives seen by millions across India

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