[Apply in 3 Minutes] Social Media Specialist

4 weeks ago

Kolkata, India Sun Dew Solutions Private Limited Full time

Job Description

Responsibilities:

- Take full responsibility for monitoring all our social media accounts and clients organizations.
- Excellent knowledge in planning and executing social media promotions and campaign strategies to achieve business goals.
- Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
- Actively participate on online community platforms like Quora, Reddit, and more by fostering discussions, addressing inquiries, and encouraging user-generated content.
- Monitor and analyze key performance metrics, such as engagement, reach, click-through rates, and conversions, to assess the effectiveness of content and social media efforts.

Key Requirements:

- Bachelor s degree, 3+ years of hands-on B2B social media campaign development experience.
- Experience and practical knowledge of primary B2B social media platforms, especially LinkedIn, X, Facebook and Instagram.
- Ability to identify target audiences preferences and produce tailored content.
- Strong time-management and organizational skills and very high attention to detail.
- Understanding of social media metrics, interpreting the results and taking action to increase the effectiveness of social media campaigns.
- Understanding of SEO and web traffic metrics/analytics.
- Experience managing multiple projects in a fast-paced environment.
- Certifications related to Social media or digital marketing are a plus.

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