▷ High Salary: Marketing Manager

6 days ago


Bengaluru, India BigCity Promotions Full time

Roles & Responsibilities - Brand Strategy & Positioning: Define and strengthen BigCity's brand in the B2B ecosystem with consistent and impactful messaging. - Demand & Lead Generation: Plan and execute integrated campaigns that generate qualified leads and nurture them through full-funnel strategies. - Marketing Automation: Manage and optimize workflows using HubSpot, Zoho Campaigns, or equivalent tools for email marketing and lead nurturing. - Content Marketing: Develop blogs, case studies, whitepapers, newsletters, and sales materials that support lead generation and customer engagement. - SEO & Website Growth: Drive organic website traffic, optimize search rankings, and ensure the website acts as a growth engine. - Performance Marketing / Paid Media: Run and optimize paid campaigns across Google Ads, LinkedIn Ads, and social platforms to boost awareness and conversions. - PR & Brand Visibility: Build relationships with media, drive PR initiatives, and establish BigCity as a thought leader in the marketing industry. - Go-to-Market (GTM) Execution: Design and implement GTM strategies for new campaigns, partnerships, and service offerings. - Events & Campaign Management: Strategize, plan, and execute events, webinars, and advertising campaigns to create measurable brand impact. - Social Media Growth: Lead content and campaigns on LinkedIn (and other relevant channels) to build thought leadership and industry presence. Required Skills - 4–6 years of B2B marketing experience with expertise in demand generation, content, SEO, and campaign execution. - Hands-on experience with marketing automation and CRM tools (HubSpot, Zoho Campaigns, MailChimp, Salesforce, etc.). - Strong skills in SEO, content strategy, and digital campaign management. - Familiarity with performance marketing platforms (Google Ads, LinkedIn Ads, Meta Ads). - Experience in event planning, PR, and brand visibility initiatives. - Excellent copywriting, storytelling, and communication skills. - Strong project management skills and ability to collaborate across teams. - A creative, analytical, and proactive mindset with attention to detail.



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