Performance Marketing

3 weeks ago

Bengaluru India Focally Full time

Job Description We are seeking a dynamic Performance Marketing & Creative Content Specialist who is equally comfortable running data-driven ad campaigns and appearing on-camera for engaging content. This hybrid role combines paid ads expertise, SEO, and analytics with a strong creative presence for reels, explainer videos, and branded campaigns. The ideal candidate is a mix of marketer, strategist, and creator, someone who thrives on optimizing ROI while also being the face and voice of campaigns. Key Responsibilities Digital Advertising: - Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, and display networks to achieve business goals. - Conduct keyword research, audience targeting, and competitive analysis to maximize ROI. - Monitor campaign performance (CTR, CPC, ROAS, conversions, engagement) and provide actionable insights. - Troubleshoot pixels, event mismatches, and attribution issues for accurate tracking. Creative Strategy & Content: - Ideate and execute creative ad concepts, reels, short-form videos, and social campaigns. - Act as a camera-friendly spokesperson/performer for video ads, reels, and explainer content. - Collaborate with graphic designers and editors to deliver eye-catching ad creatives, static banners, and video assets. Website & Conversion Optimization: - Work with developers/the WordPress team to manage and optimize websites and landing pages for SEO, performance, and conversions. - Ensure smooth integration of tracking codes, landing pages, and funnels. Broader Marketing Support: - Contribute to email campaigns, WhatsApp marketing, and remarketing strategies. - Stay ahead of performance marketing trends and social media innovations. Qualifications - Bachelor's degree in Marketing, Business, Media, or a related field. - 13 years of experience running successful digital advertising campaigns (Google Ads, Meta Ads, Display, Video Ads, PPC). - Strong knowledge of SEO, SEM, and analytics tools (Google Analytics, Semrush, Screaming Frog, Page Speed Insights). - Familiarity with WordPress and website optimization. - Excellent written and verbal communication skills. - Confident on-camera presence with the ability to perform, present, and engage. - A creative, analytical, and data-driven mindset. - Ability to multitask, meet deadlines, and collaborate effectively with cross-functional teams. Skills Required - Paid Ads Expertise: Google Ads, Meta Ads, PPC, Display, Retargeting. - SEO & SEM Tools: Semrush, Screaming Frog, Page Speed Insights, Keyword Analysis. - Content & Creative: Ad copywriting, blog writing, online branding, social media marketing. - Platforms & Tools: Google Analytics, WordPress, Email/SMS/WhatsApp marketing. - Creative Collaboration: Guiding graphic designers and video editors. - On-Camera Talent: Comfortable performing, ideating, and presenting for social media reels and ad campaigns. - Soft Skills: Strong communication, organization, and problem-solving abilities. - This role is perfect for someone who loves blending performance marketing with creativity, enjoys being in front of the camera, and wants to take ownership of impactful ad campaigns.

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