Performance Marketing Specialist – Full Time

4 weeks ago

Rewa, India Ads By Musaib Full time

Location: Remote | Full-time 💰 Salary: ₹50,000 – ₹55,000 (in-hand) 🕓 Experience Required: 4–5 years 🏢 Company: Ads by Musaib – Performance Marketing Agency About Us At Ads by Musaib, we help eCommerce brands scale profitably by achieving consistent 3x+ ROAS through data-driven Meta and Google Ad strategies. We work with fast-growing D2C brands and help them turn ad spends into scalable, profitable revenue. We’re looking for a Performance Marketing Specialist who understands eCommerce inside out — from acquisition cost to customer lifetime value — and knows how to use paid media to drive profitable growth. Role Overview As a Performance Marketer, you will manage, optimize, and scale paid ad campaigns across Meta (Facebook & Instagram) and Google Ads for multiple eCommerce brands. You’ll work directly with the strategy and creative teams to ensure every campaign delivers ROI-focused performance and business growth. Key Responsibilities - Plan, launch, and scale Meta and Google Ad campaigns for eCommerce clients. - Strategize full-funnel ad structures — from prospecting to remarketing. - Analyze campaign performance and optimize for profitable ROAS and lower CAC. - Conduct A/B testing on creatives, ad copies, and audience segments. - Track and report key metrics such as CTR, CPA, ROAS, and LTV. - Coordinate with design and copy teams to ensure ad creatives align with strategy. - Research new audiences, trends, and ad opportunities to stay ahead of competition. - Manage ad budgets efficiently while maximizing revenue output. - Leverage tools like Meta Ads Manager, Google Ads, GA4, and other analytics dashboards. Requirements - Minimum 3–4 years of experience in performance marketing for eCommerce brands or D2C agencies. - Proven record of achieving 5x+ ROAS and reducing acquisition costs. - Strong understanding of full-funnel eCommerce marketing and conversion optimization. - Proficiency in Meta Ads Manager, Google Ads, and Google Analytics (GA4). - Experience with Shopify, pixel setup, and event tracking. - Analytical mindset with a data-first approach to decision-making. - Ability to handle multiple brands and optimize across verticals. Perks - Work with high-performing D2C brands across multiple categories. - Data-driven and result-oriented culture. - Opportunity to lead strategy and scaling for top-performing campaigns. - Work directly with the founder & marketing experts.

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