Digital Marketing Executive

3 weeks ago

Ernakulam India Cochin Kochi Ernakulam Allianze Infosoft Full time

Job Description The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence. Responsibilities - Build, plan and implement the overall digital marketing strategy - Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.) - Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness - Be actively involved in SEO efforts (keyword, image optimization etc.) - Prepare online newsletters and promotional emails and organize their distribution through various channels - Provide creative ideas for content marketing and update website - Collaborate with designers to improve user experience - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.) - Acquire insight in online marketing trends and keep strategies up-to-date - Maintain partnerships with media agencies vendors - Ensure compliance with ISO and ISMS policies, service level agreements and procedures. SKILLS - Proven experience as Digital Marketing Executive or similar role - Good knowledge of all different digital marketing channels - Excellent understanding of digital marketing concepts and best practices - Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM - Working knowledge of ad serving tools (e.g.DART, Atlas) - Perfect knowledge of web analytics tools (e.g.Google Analytics, NetInsight, WebTrends etc.) - Skills and experience in creative content writing - Analytical mindset and critical thinking - Excellent communication and interpersonal skills Education and Qualifications - BSc/BA in marketing or relevant field - Certification in Digital Marketing

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