FMS Skin

Company Description: FMS Dental is a pioneer in world-class dental specialty services, providing multi-disciplinary dental treatment for over 30 years. Based in Hyderabad, India, FMS Dental employs over 150 dental professionals, including internationally certified specialists. The network includes 13 dental centers in Hyderabad-Secunderabad and Kochi, along with the NABH accredited FMS International Dental Center, ranked as one of the best globally. FMS Dental is ISO 9001:2015 and OHSAS 18001 certified, ensuring top-tier quality and safety standards. - Job Title: SEO Specialist - Location: Hyderabad - Experience: Minimum 2 years - Employment Type: Full-time Job Description: We are looking for a results-driven and experienced SEO Specialist with a minimum 5 years of proven expertise in implementing cutting-edge SEO strategies. The ideal candidate should be highly knowledgeable in technical SEO, on-page and off-page optimization, Content optimization, Link building strategies and the latest trends in search engine algorithms, ensuring maximum visibility and performance across all search platforms. Key Responsibilities: - Develop, execute, and refine SEO strategies to improve organic search rankings, traffic, and conversions. - Perform detailed keyword research, competition analysis, and SEO audits to identify and implement opportunities. - Stay up to date with Google algorithm updates, Core Web Vitals, and search trends to adapt strategies accordingly. - Optimize content and website structure for on-page SEO, including meta tags, header tags, image optimization, and internal linking. - Handle technical SEO aspects such as crawlability, indexation, sitemaps, structured data/schema markup, and website speed optimization. - Manage off-page SEO strategies including backlink building, outreach, and digital PR. - Utilize tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and more for reporting and performance tracking. - Create and present regular performance reports with actionable insights and recommendations. Required Skills & Qualifications: - Minimum 3 years of hands-on SEO experience with a strong understanding of search engine algorithms and ranking factors. - Proficiency in technical SEO, content SEO, and link-building strategies. - In-depth experience using major SEO and analytics tools. - Expertise in Local SEO, Google My Business (GMB) - Strong analytical skills with the ability to interpret data and identify trends. - Basic understanding of HTML, CSS, and JavaScript as they relate to SEO. - Excellent written and verbal communication skills. Preferred Qualifications: - Understanding of AI-driven search and voice search optimization. - Experience in health care domain is a priority.