Content Writer

Job Description About WeRize Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India's largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India. WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd). This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt. banks. PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property , health and life insurance and investment products. WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit. While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves. So, a pure digital model doesn't work for this segment. WeRize has innovated on this front through its Finance ki online dukaan (Social Shopify of Finance), a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide after sales support. These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions. Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on-the-ground financial services providers. Digital conversions among this target group are way lower when comparedto upper income customers in metros and hence pure digital CAC doesn't workfor this segment. While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-fieldteams/branches to manage freelancers in every city. That resultsin very high CAC and operations costs for such companies. WeRize on the other hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only through its tech platform and without any feet-on-street team of its own. This results in highly profitable business model for Werize. To know more about the company, please visit: https://www.werize.com. Role Description: We are looking for a Kannada Content Writer who can create clear, engaging, and high-quality content for our customers across digital platforms. The role involves writing blogs, product explainers, website content, social media posts, and translating/localizing content from English to Kannada. You should have strong command over written Kannada, the ability to simplify complex topics, and deliver original, error-free content within deadlines. This is a full-time, in-office role based in Bellandur, Bengaluru. Key Responsibilities: - Write and edit high-quality Kannada content for blogs, website pages, and social media. - Translate and localize English content into accurate and culturally relevant Kannada. - Develop clear, concise, and customer-friendly content on financial and non-financial to pics. - Ensure all content is original, grammatically correct, and aligned with brand tone. - Conduct basic research to create informative and factually accurate content. - Collaborate with product, marketing, and design teams to deliver content on time. - Optimize content for readability and user understanding. Attributes We Are Looking For: - Excellent command over written Kannada (grammar, vocabulary, tone). - Strong typing skills in Kannada. - Ability to write simple, clear, and engaging content. - Creativity in storytelling and structuring content. - Understanding of digital content formats (blogs, social posts, website content). - High attention to detail and commitment to producing error-free work. - Ability to work full-time from our office in Bellandur, Bengaluru. - Experience in fintech/banking content is a plus. - Self-driven, disciplined, and comfortable with dead lines.