Senior Product Manager

3 weeks ago

Lal Bahadur Nagar, India MSN Laboratories Full time

Job Description- Sr Product Manager / Group Product Managers Minimum work experience- 5-8 years of experience in Brand Management in pharmaceutical Qualification - Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D - MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirable Location : Corporate Office - Hyderabad 1.Brand Strategy Development - Develop and execute a comprehensive branding and marketing strategy for assigned products. - Position the brand effectively to meet market demands and stay competitive. - Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning. 2. Brand Lifecycle Management - Oversee the lifecycle of pharmaceutical products, from launch. - Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly. 3. Market Research and Analysis - Conduct in-depth analysis of market trends, customer behavior, and competitor activities. - Identify growth opportunities and potential risks. - Use data to make informed decisions about marketing strategies and budget allocation. 4. Brand Campaign Management - Design and execute marketing campaigns across various platforms (digital, print, etc .). - Collaborate with cross-functional teams to ensure campaign success. - Monitor and measure campaign effectiveness through key performance indicators (KPIs). 5. Team Collaboration - Work closely with sales teams to align marketing strategies with sales objectives. - Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy. - Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand. 6. Budget and Financial Management - Prepare and manage the marketing budget for the brand. - Optimize spending to maximize return on investment (ROI). - Monitor financial performance, including sales targets and profitability. 7. Stakeholder Engagement - Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups. - Gather insights from stakeholders to refine strategies and improve product offerings. 8. Regulatory and Compliance - Ensure all marketing activities comply with pharmaceutical regulations and ethical standards. - Stay updated on legal and industry-specific guidelines for marketing and communication. 9. Digital Marketing and Innovation - Leverage digital tools, social media, and technology to promote the brand. - Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility. 10. Training and Development - Train sales and marketing teams on product features, benefits, and promotional strategies. - Keep the team updated on the latest market trends and brand initiatives. - Key Skills Required: - Strategic thinking and analytical skills, - Strong communication and interpersonal abilities. - Knowledge of the pharmaceutical industry and its regulations. - Creativity and innovation in branding, brand communication and marketing. - This role is pivotal in establishing the pharmaceutical product as a trusted brand in the market while ensuring compliance and meeting business objectives.

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