Analyst - Business Analysis

2 weeks ago

Bengaluru, Karnataka, India Citigroup Full time

The Business Analytics Analyst is a developing professional role Applies specialty area knowledge in monitoring assessing analyzing and or evaluating processes and data Identifies policy gaps and formulates policies Interprets data and makes recommendations Researches and interprets factual information Identifies inconsistencies in data or results defines business issues and formulates recommendations on policies procedures or practices Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices Good understanding of how the team interacts with others in accomplishing the objectives of the area Develops working knowledge of industry practices and standards Limited but direct impact on the business through the quality of the tasks services provided Impact of the job holder is restricted to own team About the role The key priorities of the marketing team are to show that the Citi executing our strategy and transformation to strengthen our competitive position The team focuses on analyzing Citi s Enterprise Marketing and Brand engagement activities rolled on various digital channels The team is responsible for proving strategic thought-leadership on closing the gap for performance analyses for Citi s sponsorships and assets We create ongoing cadence of ROI measurement KPI tracking and reporting to evalaute campaign performance ROI and impact on overall Card engagement We also manage in-house competitive intelligence and social media monitoring reports to show to track overall health of a Brand Responsibilities Gathers operational data from various cross functional stakeholders to examine past business performanceIdentifies data patterns trends and provides insights to enhance business decision making capability in business planning process improvement solution assessment etc Recommends actions for future developments strategic business opportunities as well as enhancements to operational policiesinvolved in exploratory data analysis confirmatory data analysis and or qualitative analysisTranslate data into consumer or customer behavioral insights to drive targeting and segmentation strategies and communicate clearly and effectively to business partners and senior leaders all findingsContinuously improve processes and strategies by exploring and evaluating new data sources tools and capabilitiesWork closely with internal and external business partners in building implementing tracking and improving decision strategiesAppropriately assess risk when business decisions are made demonstrating particular consideration for the firm s reputation and safeguarding Citigroup its clients and assets by driving compliance with applicable laws rules and regulations adhering to Policy applying sound ethical judgment regarding personal behavior conduct and business practices and escalating managing and reporting control issues with transparency Qualifications 2-4 years relevant experienceGood communication skills both verbal and written and ability to work with cross-functional partners and team membersFamiliarity with Pyspark Python SQL basic programmingWorking knowledge of Tableau is appreciated Education Bachelors University degree or equivalent experienceThis job description provides a high-level review of the types of work performed Other job-related duties may be assigned as required Job Family Group Decision ManagementJob Family Business AnalysisTime Type Full timeCiti is an equal opportunity and affirmative action employer Qualified applicants will receive consideration without regard to their race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran Citigroup Inc and its subsidiaries Citi invite all qualified interested applicants to apply for career opportunities If you are a person with a disability and need a reasonable accommodation to use our search tools and or apply for a career opportunity review View the poster View the View the View the Citigroup

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