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3 Days Left: Social Media Manager

4 weeks ago

Pune, Maharashtra, India SoBerry - The Açai Revolution Full time
About SoBerry

SoBerry is India's first premium açaí bowl and sorbet brand, bringing authentic açaí berries from the heart of Brazil to health-conscious, luxury-focused customers in India. We are looking for a creative, organised, and proactive professional to help us grow our online presence and build strong influencer partnerships.

Role Overview

You will own SoBerry's Instagram presence and manage all influencer collaborations from start to finish. This includes strategic planning, content scheduling, engagement tracking, and communication with influencers. You will be the main point of contact between SoBerry and our influencer network, ensuring smooth execution of campaigns and consistent brand representation.

Key Responsibilities

- Manage & grow SoBerry's Instagram page – plan content calendar, schedule posts/stories/reels, monitor engagement.
- Identify and connect with potential influencers aligned with our premium brand positioning.
- Negotiate collaborations, barter deals, and paid partnerships with influencers.
- Communicate campaign briefs, expectations, and timelines clearly to influencers.
- Collect insights, performance data, and audience feedback from influencer posts and report to the team.
- Develop and execute monthly influencer marketing strategies.
- Monitor competitor activity and trends in the premium F&B space.
- Respond to relevant brand inquiries, DMs, and comments on Instagram in a timely manner.

Key Benefits

- Full ownership of SoBerry's social media and influencer marketing strategy, from planning to execution
- Work directly with the founder to craft and refine the brand's online voice
- Portfolio-enhancing experience managing premium brand influencer partnerships and high-quality content campaigns
- First-hand exposure to luxury F&B branding and marketing strategies in the wellness sector
- Valuable networking with influencers, creators, and premium lifestyle collaborators
- Skill development in content planning, campaign management, and engagement analytics
- ₹4,000 stipend for the internship/part-time role

Requirements

- Strong understanding of Instagram trends, reels, and engagement strategies.
- Excellent written and verbal communication skills.
- Highly organised with the ability to manage multiple conversations and campaigns simultaneously.
- Strategic thinker with a results-driven mindset.
- Basic Canva skills to make quick social edits (bonus).

Bonus Skills

- Experience working with luxury/premium brands.
- Knowledge of social media analytics tools.
- Passion for health, fitness, or superfoods.