Marekting Manager

Job Description

Marketing Executive

Marketing Executivedevelops and implements offline marketing strategies along with online marketing to promote a company&aposs products or services through traditional media and channels.This involves creating and executing campaigns, managing budgets, and analyzing results to achieve marketing goals.

Key Responsibilities:

Develop and Execute Offline Marketing Campaigns:This includes creating strategies for various channels like print, billboards, and events and digital channels.

Vendor Management:Manage relationships with external agencies, printers, and other vendors to procure various marketing materials and manage marketing campaigns.

Conduct Market Research:Understand target audience needs, preferences, and behaviours to tailor campaigns effectively.

Manage Marketing Budgets:Allocate funds for campaigns, negotiate with vendors, and track spending.

Content Creation:Develop engaging and informative materials for offline channels, including promotional items, gifting, print ads and event materials.

Campaign Management:Oversee the execution of campaigns, ensuring they are delivered on time and within budget.

Stay Updated on Trends:Keep abreast of industry trends and innovations in offline marketing.

Collaboration:Work with various departments, including sales, product, and creative teams.

Skills and Qualifications:

Strong understanding of marketing channels.

Creative and strategic thinking.

Excellent communication and presentation skills.

Project management and organizational skills.

Analytical skills to evaluate campaign performance.

Experience with marketing budgets and forecasting.

Ability to work independently and as part of a team.

Knowledge of market research and data analysis.

---