Digital Marketing

4 weeks ago

Cochin, Kerala, India Growth Associates Full time
Job Description

Job Title:Performance Marketing Executive

Company: Softroniics

Location:Calicut

Experience:Freshers and upto 1 year of experience

Employment Type:Full-time

Salary: 18,000 - 25,000

About Us

Softroniics is a fast-growing software training institute in Kerala, committed to helping students and professionals upskill in emerging technologies. Were seeking a Performance Marketing Executive who can elevate our paid marketing efforts to the next level.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and YouTube Ads.
- Set up and manage lead generation, retargeting, and conversion-focused campaigns.
- Monitor and analyze KPIs (CPL, ROAS, CTR, Bounce Rate, etc.) to improve campaign performance.
- Work closely with the content team and design team to develop compelling ad creatives, ad copies, and landing pages.
- Optimize campaigns using A/B testing, audience segmentation, custom funnels, and conversion tracking.
- Utilize tools such as Google Analytics, Google Tag Manager, and Facebook Pixel to monitor user behavior and track conversion events.
- Maintain dashboards and generate weekly/monthly reports on campaign performance and ROI.
- Collaborate with the sales team to ensure ad leads are relevant, nurtured, and converted.
- Stay updated on the latest trends and platform updates to propose new campaign strategies.

Requirements

- Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
- Strong understanding of Google Analytics, Google Tag Manager, and Facebook Pixel.
- Ability to direct the content team to write persuasive ad copy and communicate creative direction effectively to designers.
- Familiarity with landing page optimization, heatmaps, and basic funnel design.
- Data-driven mindset with strong analytical and problem-solving skills.
- Good communication skills and ability to work cross-functionally.
- Experience in the education or training sector is a bonus.

Preference will be given to candidates with the following:

- Certification in Google Ads and Meta Blueprint.
- Experience with email marketing automation tools (Mailchimp, HubSpot, etc.).
- Knowledge of SEO and organic traffic strategy (not mandatory, but a plus).

Why Join Softroniics

- Be part of a fast-scaling and impact-driven edtech brand.
- Work with a dynamic team where your ideas matter.
- Play a key role in transforming lives through education.
- Great learning environment with career growth opportunities.

How to Apply:

Apply by sending your resume to [Confidential Information]

  • Internship - Digital Marketing

    2 days ago

    Cochin, Kerala, India TechWyse Internet Marketing Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Role DescriptionThis is a full-time on-site Internship position for Digital Marketing at TechWyse Internet Marketing located in Kochi. The role involves day-to-day tasks related to blog development, social media marketing, digital marketing, backlink building and communication to enhance online marketing strategies for clients.QualificationsSocial Media...

  • Digital Marketing Faculty

    2 days ago

    Cochin, Kerala, India Aindriya Marketing Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Deliver engaging lectures using digital tools* Collaborate with industry partners on curriculum design* Develop digital marketing curriculum & teach SEO techniques

  • Digital marketing specialist

    3 hours ago

    Cochin, Kerala, India Watermark digital solutions Full time ₹ 84,000 - ₹ 4,20,000 per year

    We are seeking a creative and data-driven Digital Marketing Strategist to join our growing team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms. You will leverage analytics and industry trends to drive measurable results, increase brand awareness, and generate qualified...

  • digital marketing faculty

    4 days ago

    Cochin, Kerala, India Aindriya Marketing Solutions Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We are seeking an experienced and passionate Digital Marketing Faculty to train and mentor students in various aspects of digital marketing, including AI-driven marketing tools. The ideal candidate should have both industry knowledge and teaching experience, with the ability to deliver practical, hands-on training aligned with current market trends.Key...

  • Digital Marketing Internship

    4 days ago

    Cochin, Kerala, India BrandLabz Digital Solutions Pvt Ltd Full time ₹ 50,000 - ₹ 60,000 per year

    Digital Marketing Internship – 3-Month ProgramBoost your career with hands-on experience in Digital marketing through our 3-month internship in Kochi. Master the art of search engine optimization, content marketing, and data-driven strategies while working on real-world projects.Internship Details:Duration: 3 monthsLocation: KochiWhy Join Us?SEO-Centric...

  • Digital Marketing

    11 hours ago

    Cochin, Kerala, India Ewoke Innovative Solutions Pvt Ltd Full time ₹ 2,00,000 - ₹ 2,40,000 per year

    Job Description – Digital Marketing & Communication CoordinatorLocation: GlitzIndia Fashions, Metro Pillar No, Door No, 18/286, Irumpanam Over Bridge, Thrippunithura, Kochi, Kerala 682301Employment Type: Full-time, In-houseAbout the RoleGlitz India is looking for a proactive and creative individual to join our team as a Digital Marketing & Communication...

  • Digital Marketer

    4 weeks ago

    Cochin, Kerala, India Pangolin Full time

    Company DescriptionPangolin believes innovation in technology will solve the world's biggest problems. We focus on helping world-changing technologies succeed by delivering through four interconnected practices: Strategic Brand Consultancy, Digital Experience Studio, Growth Marketing, and Revenue Automation. Our mission is to create impactful solutions...

  • Digital Marketer

    2 days ago

    Cochin, Kerala, India Nminustwo Solutions Pvt Ltd Full time ₹ 4,80,000 per year

    Digital MarketerExperience: Minimum 3 YearsLocation: Kaloor, KochiSalary: ₹40,000/month + Performance-Based IncentivesJob Type: Full-TimeAbout the RoleWe are looking for an experienced and results-driven Digital Marketer to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our...

  • Digital Marketing

    4 days ago

    Cochin, Kerala, India CRCS Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Digital Marketing ExecutiveWe are seeking a creative and enthusiastic Digital Marketing Associate with a minimum of 1 year of professional experience in digital marketing. The ideal candidate will have a proven track record of implementing digital marketing strategies, managing social media platforms, optimizing content for SEO, and executing online...

  • digital marketing

    2 days ago

    Cochin, Kerala, India IEHRD Institution Full time ₹ 2,00,000 - ₹ 2,50,000 per year

    We have an Urgent Requirement for the Digital Marketing Post in our Ernakulam Branch.Apply Female Candidates Only.Qualification: Diploma in Digital Marketing or Bachelor's degree in MarketingExperience: Minimum 1 -2 yearWorking Days : Monday - SaturdayLocation : ErnakulamSkills Required :Strong understanding of paid marketing strategies across search engines...