Google Ads Expert

3 weeks ago

India World Happiness Code Full time

Job Description

We are seeking a highly motivated and data-driven Digital Marketing Executive to join our dynamic team. The ideal candidate will have 2-3 years of proven experience in a fast-paced agency environment, demonstrating a strong understanding of various digital marketing channels and a knack for driving measurable results. This role is crucial for executing digital campaigns, performance analysis and optimization.

Key Responsibilities:

- Campaign Management & Execution:
- Develop, execute, and manage digital marketing campaigns across multiple channels, including paid media and social media,
- Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategy and content creation.
- Assist in the formulation of digital strategies to build a lasting connection with target audiences and achieve KPI's.
- Paid Media & Performance Marketing:
- Set up and optimize paid advertising campaigns on platforms such as Google Ads, Meta Ads (Meta/Instagram), LinkedIn Ads, and others.
- Conduct A/B testing on ad creatives, copy, and landing pages to improve campaign effectiveness.
- Monitor and analyze campaign performance
- Analytics & Reporting:
- Utilize analytics tools to track website traffic, user behavior, and campaign performance.
- Prepare and present comprehensive monthly/quarterly reports to clients, providing actionable insights and recommendations based on data.
- Communicate campaign results clearly to required teams managers.
- Technical & Operational Skills:
- Proficiency in setting up and managing tracking codes and tags using Google Tag Manager (GTM).
- Expertise in Google Analytics for monitoring and analyzing website performance, user journeys, and goal completions.
- Collaborate with developers to ensure proper implementation of tracking pixels, event tracking, and other technical requirements.
- Strong understanding of how GTM and Google Analytics work together to provide accurate and detailed reporting.
- Collaboration & Communication:
- Work closely with internal teams, including account managers, content creators, designers, and web developers, to ensure campaigns are cohesive and aligned with client objectives.
- Maintain excellent communication providing updates, and managing expectations.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.

Required Skills and Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.
- 2-3 years of professional experience as a Digital Marketing Executive or similar role, with agency experience highly preferred.
- Proven experience in managing PPC, social media etc.
- Strong knowledge of digital marketing concepts and best practices.
- Proficiency with key digital marketing tools, including:
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Google Ads & Meta Ads Manager
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Excellent analytical skills and the ability to translate complex data into clear, actionable insights.
- Strong written and verbal communication skills.
- Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
- Creative mindset with a passion for innovation and problem-solving.
- Certifications in Google Ads, Google Analytics, or similar are a plus.

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