(Urgent) Digital Marketing Specialist

4 weeks ago

Mavelikara KL IN Tiju's Academy Pvt. Ltd. Full time

Job description Job Title Digital Marketing Specialist Location Mavelikara Department Campaign Marketing Type Full-time On-site Experience 2-3 years preferred Key Responsibilities Performance Marketing Plan execute and optimize paid campaigns on Google Ads and Meta Facebook Instagram Ads Monitor and manage budgets bids and campaign performance with a focus on ROI and lead quality Campaign Ownership Execution Take end-to-end ownership of campaign execution and performance Collaborate with content writers and designers to develop high-performing ad creatives Analytics Optimization Analyze campaign metrics using GA4 Meta Ads Manager and Google Ads Dashboard Implement A B testing audience segmentation and keyword optimization strategies Lead Management Optimize for lead generation reduce junk leads and improve lead quality Work closely with the sales CRM team to align campaign goals and follow-ups CRM Marketing Automation Manage and integrate data with CRM platforms e g Odoo HubSpot Execute email and WhatsApp marketing workflows for nurturing leads Reporting Insights Generate weekly monthly performance reports with actionable insights Track KPIs like CPL CTR CVR bounce rate ROI ROAS etc Requirements 2-3 years of experience in digital marketing Google Meta Ads essential Strong understanding of Google Ads Meta Ads GA4 and campaign optimization Hands-on experience with CRM tools and marketing automation email WhatsApp Familiarity with lead generation funnels and nurturing strategies Highly self-driven eager to learn and experiment and able to work independently Strong analytical mindset with problem-solving skills Good communication and team collaboration skills Nice to Have Google Ads or Meta Blueprint certifications Knowledge of tools likeGA4 Looker Studio CRM or lead tracking dashboards Experience working in an educational or coaching industry Job Type Full-time Benefits Internet reimbursement Work Location In person Job Type Full-time Pay 20 000 00 - 30 000 00 per month Work Location In person

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