Head Of Marketing

7 days ago

Bangalore Karnataka, India Weekday AI Full time

This role is for one of the Weekday s clients Min Experience 8 years Location Bangalore JobType full-time As Head of Marketing you will define and lead the brand s voice across all customer touchpoints including CRM digital performance offline activations loyalty and membership programs You will be responsible for end-to-end marketing execution while shaping strategies that drive acquisition retention and repeat purchases across smaller towns and emerging markets This is a high-impact leadership role with direct reporting to the founders Requirements Key Responsibilities Lead the overall marketing strategy spanning brand performance online and offline channels Drive customer acquisition engagement and retention via digital platforms Meta Google etc and CRM channels SMS WhatsApp app notifications Build and scale the Membership Loyalty Program designing compelling value propositions offers and repeat-purchase loops Plan and execute localized offline campaigns and activations tailored for Tier 3-5 consumers Manage the marketing calendar across festive periods product launches store openings and regional initiatives Collaborate with cross-functional teams including product supply chain store operations and analytics to maximize business impact Lead a small in-house team and agency partners ensuring high-quality and timely delivery Oversee marketing budgets monitor performance metrics and optimize for CAC and LTV Requirements 7-12 years of experience in retail FMCG consumer internet or D2C sectors Proven expertise in multi-channel marketing digital offline and CRM Experience in managing or scaling loyalty membership programs is a strong advantage Deep understanding of Tier 2-5 customer behavior and localized marketing strategies Strong strategic thinking execution ownership and data-driven decision-making Comfortable working in a fast-paced founder-led environment and building systems from scratch Skills B2C Marketing Brand Marketing FMCG Retail Retail Marketing

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