
Ad Operations Executive
4 weeks ago
Job Title: Ad Operations Executive (Meta & Google)
Location: Bangalore (On-site, 6-day work week)
Experience Required: 2+ years in ad operations / campaign trafficking
1. Role Overview
Own the end-to-end setup, trafficking, monitoring, and hygiene of paid campaigns on Meta Ads Manager and Google Ads. Maintain flawless execution, rapid turnaround on asset uploads, and real-time campaign adjustments while delivering clean, actionable reports via Google Sheets
Entry Level job role | Budget till 5lpa
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2. Key Responsibilities
Campaign Trafficking
- Upload creatives, audience lists, UTMs, and tracking pixels across Meta & Google. QA every placement before launch (copy, links, budgets, objectives).
- Zero launch errors; assets live within agreed SLAs.
Campaign Management
- Daily health checks: spend pacing, delivery issues, learning-phase exits.
- Execute bulk edits (bids, budgets, pauses) as directed by the PM team.
- Refresh ads/experiments without breaking data continuity.
- 100% issues flagged & fixed same-day; minimal downtime.
Reporting & Dashboards
- Maintain automated spend/performance trackers in Google Sheets/Looker Studio.
- Reconcile ad platform data with CRM/order data for daily ROAS & CPL snapshots.
- Share concise red-flag summaries before 10 AM.
- Reports delivered by cut-off;
Tagging & Tracking
- Ensure correct UTM conventions and offline conversion imports.
- Accurate attribution and functioning pixels 100% of the time.
Process Hygiene
- Maintain naming conventions, asset libraries, and change logs.
- Document SOPs and suggest workflow optimizations.
- SOP adherence score; audits passed with no critical lapses.
3. Must-Have Skills & Experience
- 24 years hands-on in Meta Ads Manager and Google Ads (Search & Display).
- Strong grasp of placement types, bid strategies, learning phase mechanics.
- Basic Google Sheets: pivot tables.
- Familiar with bulk upload tools (Google Editor, Metas bulksheet)
- .Eye for detail: can spot a broken link, duplicate audience, or spend spike instantly.
- Comfort with a 6-day, high-velocity performance-marketing environment.
4. Good-to-Have
Looker Studio dashboarding or basic SQL/BigQuery exposure.
Experience integrating ad data with CRM/web analytics.
5. KPIs
- Youll Own Campaign launch error rate
- SLA adherence for asset uploads & edits.
- Reporting timeliness and accuracy% of spend in delivery vs. pacing target
- Pixel / conversion tracking uptime
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