▷ [Immediate Start] Global Assistant Brand Manager - Sunsilk & TRESemmé

2 days ago

Mumbai India Hindustan Unilever Full time

Job Description Job Title: Global Sr. Brand Executive/Global Assistant Brand Manager - Sunsilk & TRESemme Work Location: Mumbai HO Function: Marketing, B&W Business Context: Sunsilk is one of the 4th biggest BPC brand in penetration, reaching 23.5% of the global population. It's the 7th most chosen FMCG brand globally. Sunsilk is a billion-euro brand, growing at 5% in the last five years. While it is one of the largest global brands in the world, Sunsilk has the unique strength of being a globaland local brand - built on years of deeply understanding local hair-life insights and landing this in over 40 markets with agility. Primary Skills/ Competencies: Consumer Intimacy - Put the consumer at the heart of all strategy and execution. - Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth. Project Management - Work with R&D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects. - Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research) - Own & deliver business metrics of turnover, gross margin, and share Mix Design & Execution - Co-create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights. - Work with creative agencies to bring alive brand JTBDs to life through the process of issuing briefs, providing feedback, consumer testing, and final production. - Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels. - Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty. - Create pack designs with design agencies based on consumer insight and trade/channel realities. Detailed Job Description: - End-to-end owner of the project - This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design & deployment, - Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making. Required Qualifications: - Master's degree in marketing or business Administration OR Equivalent - Minimum 3+ years of experience in marketing - Demonstrated passion for the world of beauty - Action-oriented, with a healthy disregard for the status quo - Strong consumer intimacy - Strong Project Management skills. Experience in working with cross-functional teams, both internal and external - Preferred - experience in Social-First Crafting Key Stakeholders:Marketing, BD, BU, CMI, R&D, Global brand team, Local deployment teams, cross-functional Network teams.

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