Digital Marketing Manager

2 weeks ago

Chennai India Annachy (by Saravana Stores) Full time

Job Description Job Title: Digital Marketing Lead (E-Commerce) Location: Chennai, Tamil Nadu Company: Annachy (Powered by Saravana Stores) About us: We are an early-stage ecommerce venture (Annachy Shopping App), backed by Saravana Stores, a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices. Role: We are looking for a proactive and detail-oriented Senior Performance Marketing Lead to join our team. With 4 to 10 years of hands-on experience in paid marketing, you will play a crucial role in executing and optimizing performance marketing campaigns. Your expertise will help us achieve our growth objectives and enhance our digital presence across various channels. Key Responsibilities: Campaign Management: - Plan, execute, and manage performance marketing campaigns across search, social, display, and other paid channels. - Develop and implement strategies to drive user acquisition, engagement, and conversions. - Optimize campaign performance through data analysis and A/B testing. Performance Analysis: - Monitor and analyse campaign metrics including CTR, CPA, CPL, and ROAS to assess effectiveness. - Generate regular performance reports and provide actionable insights for continuous improvement. - Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and enhance campaign performance. Budget Oversight: - Assist in managing campaign budgets and ensure efficient allocation to maximize ROI. - Monitor spending and performance to stay within budget while achieving campaign goals. - Collaborate with vendors and partners to optimize cost-effectiveness. Collaboration: - Work closely with the creative team to develop and refine ad creatives and landing pages. - Coordinate with marketing team to ensure alignment with overall marketing strategies. - Partner with cross-functional teams to support integrated marketing initiatives. - Stay updated with the latest trends, tools, and best practices in performance marketing. Qualifications: - Degree in Marketing, Business, Data Analytics, or a related field. - 4 to 10 years of experience in performance marketing, digital advertising, or a similar role. - Proven experience in optimizing paid marketing campaigns with a focus on ROI. - Strong analytical skills and proficiency with data analysis tools and platforms. - Excellent organizational and multitasking skills with attention to detail. - Strong communication skills and ability to work collaboratively in a team environment. Comp & Benefits - Attractive compensation and benefits for the right candidate. - ESOP in future, as appropriate. Why Annachy Growth Potential: You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.

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