Graphic Designer

4 days ago

Noida, India DIRTS Full time

We’re Hiring: Graphic Designer (DIRTS) Location: GT-04, Sector-70, Noida (Work From Office) About DIRTS DIRTS is a wellness & lifestyle brand building products that help people move, feel, and live better—starting with Foot Alignment Socks and barefoot essentials. The Role (Ownership > Hand-holding) Turn lean, one-line briefs into polished, performance-ready creatives—without step-by-step direction. You’ll own typography, layout systems, moodboards, and colorway/variant visuals (e.g., Banana and other options) across ads, PDPs, and packaging. What You’ll Do - Static Ads: Ship high-converting static ads for Meta/Instagram/YouTube; deliver 3–5 variations per concept with crisp hierarchy. - Packaging & Dielines: Create shelf-worthy packaging; export print-ready files + premium mockups. - Mockups Library: Build a reusable library (product, lifestyle, UGC frames) for fast iteration. - Design Systems: Define and maintain type scale, font pairings, spacing grid, color tokens, export specs. - Colorways & Variants: Create consistent creatives and mockups across all product options—including Banana and additional color/material variants—with clear naming and file organization. - Advanced Moodboards (Mandatory): Produce strategic, annotated moodboards (visual territories, competitor swipes, palette & type trials, composition studies) using Figma/Milanote/PureRef. Moodboards must justify choices and map directly to testable ad directions. - Asset Handoffs: Deliver layered, organized source files (AI/PSD) + exports and usage notes. AI-First Design (Mandatory) - Confident with Adobe Firefly / Photoshop Generative Fill and at least one of Midjourney / SDXL / DALL·E. - Provide prompts + seeds/settings with each delivery; maintain a shared prompt library (for reproducible results). - Use AI for concept moodboards, background plates, product/lifestyle composites, and cleanup. What We’re Looking For - 1+ years in graphic design (agency/brand preferred) with portfolio covering ads + packaging + mockups. - Typography mastery (choose fonts/pairings, set a type scale, size text confidently). - Advanced moodboard creation with clear rationale and direct translation into creative directions. - Proven layout & hierarchy chops (grid discipline, contrast, scannability). - Tools: Illustrator & Photoshop (must); After Effects/Figma (nice to have). - Speed without sloppiness (kerning, spacing, exports on point). Not a Fit If… - You need direction on which font/size/spacing for every design. - You struggle to produce 3–5 strong variations from a one-line brief. - You can’t build advanced, annotated moodboards that lead to clear design directions. - You avoid AI tools or can’t iterate on prompts effectively. Success Metrics (KPIs) - Creative Pass Rate: % approved without major rework. - Turnaround: Concepts in 24–48 hrs; finals same/next day post-feedback. - Performance Lift: CTR / thumb-stop vs. prior benchmarks. - Systemization: Reusable templates + prompt library v1 by week 3. - Consistency: Cohesive type scale, spacing grid, and color usage across variants (incl. Banana and others). How to Apply - Apply via form: https://forms.gle/rrrgu9LWb966CHv8A - Portfolio must include ads, packaging, mockups (multi-variation sets get priority). - Optional: attach 1–2 AI prompt examples (prompt + seed + output).

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