Director Programmatic

2 weeks ago

Delhi, India Publicis Groupe Full time

Role Overview
The

Programmatic Director

will lead the programmatic strategy, execution, and innovation across client accounts. This role is responsible for driving revenue growth, ensuring operational excellence, building strong client relationships, and mentoring a high-performing programmatic team. The ideal candidate brings a deep understanding of programmatic ecosystems, ad-tech platforms, data-driven media, and leadership experience in scaling programmatic practices.
Key Responsibilities
Strategy & Leadership
Define and lead the overall programmatic vision and strategy in alignment with business and client objectives.
Drive adoption of programmatic-first approaches across display, video, mobile, CTV, audio, and emerging channels.
Serve as a trusted advisor to clients on programmatic opportunities, media mix, and ad-tech integrations.
Build, lead, and mentor a programmatic team, ensuring skill development and operational excellence.
Campaign Management & Optimization
Oversee end-to-end programmatic campaign execution – planning, activation, optimization, reporting.
Ensure campaign performance meets or exceeds client KPIs (ROI, CPA, CTR, reach, etc.).
Implement advanced targeting strategies including audience segmentation, retargeting, contextual, and data partnerships.
Monitor fraud, brand safety, and viewability standards using industry tools.
Technology & Data
Evaluate and integrate Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and analytics tools.
Collaborate with data and analytics teams to leverage first-party and third-party data effectively.
Stay updated on programmatic innovations (AI, machine learning, retail media, identity solutions).
Client Engagement & Business Growth
Lead programmatic pitches, RFP responses, and new business development initiatives.
Partner with account management and strategy teams to embed programmatic solutions in integrated media plans.
Provide senior-level client servicing with regular insights, performance reviews, and strategic recommendations.
Key Requirements
Experience:

10–14 years in digital media, with at least 5+ years leading programmatic teams.
Expertise in Platforms:

Hands-on experience with DSPs such as DV360, The Trade Desk, MediaMath, Amazon DSP, AppNexus, etc.
Strong understanding of data-driven media, attribution models, third-party verification, and ad-serving.
Proven experience in scaling programmatic offerings within an agency or ad-tech environment.
Strong leadership, stakeholder management, and client-facing communication skills.
Analytical mindset with ability to translate data into actionable insights.
Preferred Skills
Knowledge of CTV, Retail Media, and emerging programmatic channels.
Familiarity with identity solutions, privacy regulations, and cookieless strategies.
Experience working with global brands and multi-market campaigns.

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