15h Left: Assistant Manager

17 hours ago


Mumbai, India Sharekhan Full time

Job Description Roles and Responsibilities: - Develop and execute performance-driven digital marketing strategies aligned with business growth objectives, focusing on ROI and customer acquisition for B2B and B2C - Manage, optimize, and scale paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, finance related websites and affiliate channels, ensuring efficient spend and high returns. - Utilize marketing analytics tools (e.g., Google Analytics, MMPs, LMS, other Martech tools) to track and analyze campaign performance, generating insights that inform optimization strategies. - Conduct in-depth market, audience, and competitive research to identify high-impact opportunities and emerging trends across digital platforms. - Continuously optimize campaign targeting, creatives, bidding strategies, and landing page experiences to improve key performance indicators such as CPAO, ROAS, and LTV. - Monitor and analyze the performance of digital marketing performance focused campaigns using analytics tools, MMP, LSM etc and provide actionable insights and recommendations for improvement. - Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and social media marketing. - Collaborate closely with creative, product, and data teams to ensure campaign alignment, seamless execution, and messaging consistency across channels. - Own performance reporting with clear dashboards and regular updates on campaign performance, budget utilization, and actionable insights. - Optimize website and app funnels, landing pages, and CTAs for better conversion rate and user journey performance. - Manage and coordinate with external performance agencies or platform partners, ensuring delivery on campaign goals and KPIs. ContributingResponsibilities - Support brand marketing and organic initiatives with data and performance insights. - Share performance learnings with internal stakeholders to influence product development, CRM strategies, and lifecycle marketing. - Assist in testing and implementing new marketing tools, automation platforms, and growth hacks. - Help create a culture of experimentation and rapid iteration, using A/B testing and conversion rate optimization frameworks



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