Lead Growth Architect

1 week ago

Mumbai, Maharashtra, India BCG X Full time
Job Description

Locations: Gurgaon | Mumbai

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital venturesand business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We Are BCG X

Were a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the worlds most complex problems. Leveraging BCGs global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.

What You&aposll Do

Responsibilities

The Senior Growth Architect is responsible for injecting expert growth and marketing strategies into our project work. This person will act as a core member on a case team, often owning a key module and contributing directly to the project outcome. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale customer growth programs. Their work spans across marketing, sales, pricing, digital self-service, and the technology that drives them. Through a hypothesis-driven, experiment-led test & learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement, and retention. In this role you will:

- Be an authoritative marketing voice within a multi-disciplinary team to identify highest value use cases to unlock growth across Marketing, Customer Experience, and Sales touchpoints
- Drive growth strategy, execution, and optimization for clients during digitally-centric project work
- Define, execute, analyze, and optimize sophisticated technical marketing uses cases ranging from pilot to scale, mapping to real, observable quantitative and financial impact
- Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
- Convert insights into action: drive customer acquisition & retention from ideation to execution
- Define and validate core KPIs and unit economics, such as acquisition cost, retention rates, share of market, share of voice, Marketing ROI (ROMI), CAC:LTV, to drive the business
- Take acustomer-centric approachto drive commercial outcomes across the entire customerjourneyfrom discovery to advocacy, including analyzing Customer Journeys to drive enhancements to Customer Experience
- Build on BCG&aposs differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

#BCGXjob

What You&aposll Bring

You Should Have

- 8+ years of professional experience in industry, consulting, or agency, with B2C or B2B Marketing experience required
- Expert knowledge of digital growth and marketing tools such as: Meta, Google, Amazon, TikTok, Trade Desk, SEMRush, SimilarWeb, Salesforce, Adobe, Braze, Hubspot, Segment/Twilio, Amplitude, Optimizely, etc.
- Knowledge of or experience with leveraging marketing measurement tactics such as: Marketing Mix Modeling (MMM), Return on Marketing Investment (ROMI), Matched-market or AB Testing, Web/App Analytics, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV/LTV), etc.
- Entrepreneurial spirit to help us shape our growth initiatives, methodology, and client work
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- Previous experience focused on user acquisition, retention and other growth levers ideally with digital products and services
- Expert communication, presentation, and material preparation skills required
- Previous experience at a professional services role or consulting company highly desired
- Bachelor&aposs degree in quantitative discipline like Finance, Economics, Statistics, Marketing, or a related field

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. Click here for more information on E-Verify.

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