Senior Manager-Social Media

Job Title: Senior Manager – Social Media Location: Gurugram, Haryana Department: Marketing Role Overview We are looking for a highly strategic and experienced Senior Manager – Social Media to drive our social media vision, lead teams, and scale engagement, brand awareness, and community advocacy across all social platforms. This role isn’t just about execution — you’ll be expected to lead thinking, mentor others, make data-driven decisions, and collaborate at senior stakeholder levels to align social strategy with broader business objectives. Key Responsibilities Below are the responsibilities, upgraded to reflect senior-level expectations: 1. Strategic Leadership & Planning o Define and evolve the long-term social media strategy in line with overarching brand, product, and business goals. o Set ambitious but realistic targets (KPIs) in areas like reach, engagement, follower growth, sentiment, and conversion. o Stay ahead of digital and social trends, competitor moves, platform changes, and emerging tools -advise which to adopt or pilot. 2. Team Leadership & Development o Lead and mentor a team of social media managers / content creators / community leads. o Define roles, responsibilities, and performance objectives for the team; ensure ongoing training and career growth. o Provide guidance on best practices for content quality, voice & tone, creative storytelling, etc. 3. Content Strategy & Execution Oversight o Oversee content calendar planning and ensure content is planned well in advance and aligns to campaigns, product launches, seasonal trends. o Ensure a mix of content types — evergreen, live, filler/timely, video, short-form, long-form, etc. o Ensure brand consistency — voice, messaging, visual identity — across all social channels. o Coordinate with creative, video, design teams (or agencies) to ensure high production quality. 4. Community & Brand Advocacy o Build strategies to convert followers into active community members / brand advocates. o Monitor brand sentiment and conversations in real time. Escalate or respond appropriately to negative feedback. o Design and run influencer / creator collaborations that meaningfully extend reach and credibility. 5. Cross-Functional Collaboration o Partner with Product, PR, Marketing, Creative, D2C, Customer-Support teams to ensure social media supports campaigns, launches, and customer journeys. o Ensure that social media inputs are part of wider go-to-market plans (launches, promos, events). 6. Analytics, Reporting, & Optimization o Define, track, and report on key metrics (reach, engagement, conversion, sentiment, ROI, etc.). o Use data to drive strategy iterations- spot what’s working and what’s not; suggest improvements. o Forecast performance; manage social media budgets; allocate resources (paid vs organic) optimally. 7. Governance & Process Management o Define social media policies, brand guidelines, voice/tone guides. o Establish approval workflows, crisis-response protocols, content schedules. o Ensure compliance (legal, brand, regulatory) in posts/public content where necessary. Qualifications & Experience - Bachelor’s degree in marketing, Communications, Business, or related field. An MBA or equivalent is a plus. - 5-10+ years’ experience in social media / digital marketing roles, with at least 2-3 years in a leadership/senior management position - Strong proven track record of setting strategy and delivering on KPIs (reach, engagement, conversion, growth). - Deep knowledge of social media platform dynamics, trends, content formats (video, short form, live, stories, etc.). - Experience with influencer / creator partnerships. - Excellent writing, editing, communication skills; strong creative judgment. - Strong analytical skills — able to interpret metrics and translate into insights / actions. - Comfortable working across teams, managing multiple stakeholders, and operating in a fast-paced environment. - Familiarity with social media management and analytics tool