Graphic Designer

Job Description Job Title: Senior Graphic Designer Department: Creative Unit Location: Nungambakkam, Chennai Employment Type: Full-time (Campaign Contract) Notice Period: Immediate Role Overview At Demos Project, the Senior Graphic Designer will be a key visual lead in a fast-paced, high-volume political digital campaign. This individual will be responsible for designing, supervising, and optimizing creative assets across digital platforms, ensuring message clarity and visual consistency. The candidate must demonstrate strong creative thinking, technical execution, and leadership capabilities while navigating the cultural and political landscape of Tamil Nadu. Responsibilities 1. Design Execution and Conceptualization - Design high-quality static content such as posters, carousels, digital flyers, infographics, thumbnails, event graphics, and visual storytelling formats. - Convert political themes, briefs, and scripts into powerful visuals that engage and inform. - Adapt designs for multiple content series, campaign types, and audience segments. - Incorporate Tamil visual cues, typography, and symbolic elements wherever necessary. 2. Visual Branding and Template Systems - Build and manage a visual template system for recurring content series. - Define style guides for font usage, color schemes, layout grids, iconography, watermarking, and campaign identity. - Ensure uniformity and branding across all campaign creatives. 3. Collaboration with Cross-Functional Units - Work closely with copywriters, video editors, social media managers, memers, and ads teams to align creative design with broader campaign goals. - Participate in daily briefings to align visuals with messaging direction. - Integrate platform insights and performance data to refine creative strategy. 4. Format Optimization and Platform-Specific Design - Create design assets optimized for multiple platforms: - Instagram/Facebook: Carousels, quote posters, regional language visuals - YouTube: Thumbnails, banners, channel art - Twitter/X: Text visuals, issue cards, one-liners - Ensure creatives meet platform specs and content flow standards. 5. Political and Cultural Sensitivity - Design creatives that reflect political tone, regional sentiments, and cultural nuances. - Create visual responses to events, developments, or trends with speed and clarity. - Maintain legal, ethical, and narrative discipline while designing political materials. Required Qualifications and Skills Education - Bachelor's or Master's degree in Visual Communication, Graphic Design, Fine Arts, or related disciplines. Experience - 35 years of relevant experience in a campaign, branding agency, newsroom, or fast-paced media environment. - Must have handled multi-platform content design workflows, preferably for Tamil-speaking audiences or political campaigns. - Media and political background work experience preferred. Technical Proficiency - Advanced skills in Adobe Photoshop and Illustrator. - Familiarity with InDesign, Canva, and basic video tools is preferred. - Experience with Tamil text placement and bilingual layouts. - Motion or animation design exposure is a plus but not mandatory. Creative and Soft Skills - Strong visual storytelling, attention to detail, and layout discipline. - Proven ability to think quickly and creatively under pressure. - Strong communication, feedback, and team collaboration skills. Work Environment and Expectations - Willing to work late hours and weekends, especially during high-activity campaign phases. - Must operate with complete confidentiality on sensitive political content. - Comfortable working in high-pressure, feedback-intensive campaign settings.