Associate Marketing Specialist

3 weeks ago

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About the Role We’re looking for a marketing professional who understands AI and can translate technical concepts into content that engages both technical and business audiences. You’ll own the end-to-end process: writing technical blogs and posts, and ensuring they reach the right audience through post boosting and campaign management. This role is ideal for someone who enjoys wearing multiple hats: writing content, shaping messaging, managing paid campaigns, and building systems that scale. Key Responsibilities - Plan and produce content across formats: blogs, posts, case studies, newsletters, and more - Create and manage campaigns, including post boosting, targeting, and performance tracking - Build and maintain marketing playbooks for content planning, campaign execution, and performance measurement - Develop and optimize email marketing strategy for B2B audiences, including newsletters and drip campaigns - Use analytics tools to measure reach, engagement, and lead quality and refine strategy based on insights - Collaborate with product, design, and tech teams to ensure consistent messaging across all channels - Stay current on AI, marketing, and B2B trends to identify new opportunities for visibility and engagement Requirements • Excellent writing and storytelling skills with the ability to simplify complex AI concepts • Solid understanding of AI fundamentals (machine learning, LLMs, automation, industry use cases) • Hands-on experience managing posts and boosting/sponsored campaigns • Familiarity with SEO and analytics tools • Background in marketing, communications, computer science, or related field Bonus: experience in B2B SaaS, enterprise tech, or AI-driven businesses

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