Digital Marketing Executive

5 days ago

Kunnamkulam KL IN Eram technologies Full time

Job Overview We are seeking a skilled and results-driven Digital Marketer to join our dynamic team The Digital Marketer will be responsible for developing implementing and managing online marketing campaigns across multiple digital channels This role involves planning and executing digital strategies to increase brand awareness drive web traffic and generate leads contributing to the overall growth of the company Key Responsibilities Digital Strategy Development Plan develop and execute online marketing strategies that align with business goals and objectives SEO SEM Optimize the website and content for search engines to drive organic traffic Manage paid search campaigns Google Ads Bing Ads etc to maximize ROI Social Media Marketing Oversee social media marketing strategies including content creation paid campaigns and community engagement on platforms like Facebook Instagram LinkedIn Twitter etc Content Marketing Develop and distribute relevant content blogs videos infographics etc across various digital channels to attract engage and convert the target audience Email Marketing Design and execute email marketing campaigns including newsletters promotional offers and lead nurturing sequences Paid Advertising Manage and optimize paid advertising campaigns across Google Facebook Instagram LinkedIn and other platforms Track performance and adjust strategies to improve conversion rates Web Analytics Reporting Monitor analyze and report on key metrics website traffic engagement conversions etc using tools like Google Analytics social media insights and other marketing software Provide actionable insights to improve digital marketing performance Conversion Rate Optimization CRO Implement strategies to optimize landing pages lead funnels and overall website user experience to improve conversion rates A B Testing Plan and execute A B tests for ads emails and website elements to continuously improve campaign effectiveness Collaboration Work closely with other teams e g design content sales to ensure digital marketing efforts are aligned with the overall business objectives Stay Updated on Trends Stay current with the latest digital marketing trends tools and best practices and proactively incorporate new techniques to stay competitive in the market Requirements Proven experience as a Digital Marketer or similar role In-depth knowledge of digital marketing strategies tools and techniques SEO SEM email marketing content marketing social media etc Strong understanding of Google Analytics and other performance analysis tools Experience in running paid ad campaigns across platforms Google Ads Facebook Ads LinkedIn Ads etc Familiarity with email marketing platforms like Mailchimp HubSpot or similar Strong communication and writing skills with the ability to create engaging content Ability to work independently and as part of a team in a fast-paced environment Knowledge of conversion rate optimization CRO best practices Proficient in MS Office and marketing automation tools Job Type Full-time Pay 13 000 00 - 25 000 00 per month Experience total work 1 year Required Work Location In person

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